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[object Object],Third Party Promotional Partner Survey
[object Object],[object Object],[object Object],Survey Objectives
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Survey Goals
Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Local Survey Rolled Out  One Territory at a Time In Discussion In Discussion In Discussion In Discussion In Discussion
Results to Date
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partner Responses
74% of our Partners are Satisfied with Their WDSHE Relationship Survey Question: What is Your Overall Satisfaction Level in Your Current or Most Recent Partnership Activities with Us? Very Satisfied 37% Neutral 21% Dissatisfied: 5% Very Dissatisfied: 0% Satisfied 37%
Most Important Factor Influencing Decision to Partner with WDSHE is the Disney Brand
52% of Partners Cited the Disney Brand as Very Important Factor Influencing Decision to Partner Factors Influencing Partners to Partner with WDSHE % of Partners 100% 75% 50% 25% 0% Association with Disney Brand Increase Revenue Product Synergy Seen Competitors Run Successful Partnerships Increase Visibility at Retail Other
84% Found a Significant Increase in Brand Perception from Partnering 100% 75% 50% 25% 0% WDSHE Partnership Impact on Business Increased  Loyalty Increased  Product Trial Increased  Brand Perception Increased Awareness Increased Revenue Increased Retailer Perception % of Partners
Our Processes Represent Areas for Improvement  ,[object Object],100% 75% 50% 25% 0% % of Partners Finalization  of  Contracts Creative  Approval Process Guidance  on  Promotion Planning Time Pitch Tools  Provided By  WDSHE Access to  Information Access to Content Access to  Promotional  Material Percentage of Partners Neutral or Dissatisfied in Key Areas
Partners Who Work Directly with WDSHE Have Higher Satisfaction Than Others  Relationship Vs. Satisfaction Level Work Directly with WDSHE Work Through an Agency 40% 53% 7% 29% 43% 14% 14%
Some Partners Stated  People  as the Most Positive Aspect
Some Partners Stated  People  as the Most Positive Aspect
Some Partners Stated  People  as the Most Positive Aspect
Some Partners Stated  People  as the Most Positive Aspect
Some Partners Stated  People  as the Most Positive Aspect
WDSHE Performs Better than the Competition in Overall Working Experience   63% 37% 0% Survey Question: Overall, How Would You Rate Your Experience Working with Us Compared to Our Competitors? Better Worse Same
High Retention Rate with 83% of  Partners Wanting to Repeat  63% 38% 0%
Key Take-Away’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ My Experience Has Shown Me That the People Who are Exceptionally Good in Business Aren’t so Because of What They Know But Because of Their Insatiable Need to Know More.” Michael Gerber Chairman of E-Myth Worldwide
 

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10 25 07 Partnership Poll 16x9

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. A Local Survey Rolled Out One Territory at a Time In Discussion In Discussion In Discussion In Discussion In Discussion
  • 8.
  • 9. 74% of our Partners are Satisfied with Their WDSHE Relationship Survey Question: What is Your Overall Satisfaction Level in Your Current or Most Recent Partnership Activities with Us? Very Satisfied 37% Neutral 21% Dissatisfied: 5% Very Dissatisfied: 0% Satisfied 37%
  • 10. Most Important Factor Influencing Decision to Partner with WDSHE is the Disney Brand
  • 11. 52% of Partners Cited the Disney Brand as Very Important Factor Influencing Decision to Partner Factors Influencing Partners to Partner with WDSHE % of Partners 100% 75% 50% 25% 0% Association with Disney Brand Increase Revenue Product Synergy Seen Competitors Run Successful Partnerships Increase Visibility at Retail Other
  • 12. 84% Found a Significant Increase in Brand Perception from Partnering 100% 75% 50% 25% 0% WDSHE Partnership Impact on Business Increased Loyalty Increased Product Trial Increased Brand Perception Increased Awareness Increased Revenue Increased Retailer Perception % of Partners
  • 13.
  • 14. Partners Who Work Directly with WDSHE Have Higher Satisfaction Than Others Relationship Vs. Satisfaction Level Work Directly with WDSHE Work Through an Agency 40% 53% 7% 29% 43% 14% 14%
  • 15. Some Partners Stated People as the Most Positive Aspect
  • 16. Some Partners Stated People as the Most Positive Aspect
  • 17. Some Partners Stated People as the Most Positive Aspect
  • 18. Some Partners Stated People as the Most Positive Aspect
  • 19. Some Partners Stated People as the Most Positive Aspect
  • 20. WDSHE Performs Better than the Competition in Overall Working Experience 63% 37% 0% Survey Question: Overall, How Would You Rate Your Experience Working with Us Compared to Our Competitors? Better Worse Same
  • 21. High Retention Rate with 83% of Partners Wanting to Repeat 63% 38% 0%
  • 22.
  • 23. “ My Experience Has Shown Me That the People Who are Exceptionally Good in Business Aren’t so Because of What They Know But Because of Their Insatiable Need to Know More.” Michael Gerber Chairman of E-Myth Worldwide
  • 24.