Mobclix Presentation at iPhone Play 2009 Event
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The presentation that Vishal Gurbuxani gave uding the iPhone Play Conference in June 7th, 2009 at the Plug 'N Play Conference.
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Mobclix Presentation at iPhone Play 2009 Event
- 1. Transforming Mobile Applications Into Businesses 1
- 2. iPhone App Trends • Over 1 Billion iPhone Applica4ons Downloaded • Over 50,000 Applica2ons in the App Store • $25+ Billion Marketplace in the next 5 years App Store is growing at 38% per month; adding ~200 apps/day Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99 Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps Device Breakdown: 56% are iPhone; 43% are iPod Touches Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no data connec4on present) 2
- 4. Under‐Served Categories • Games & Entertainment have the bulk but are used less • U4lity Apps have smaller downloads but much higher usage • Large White Space for Developers
- 5. App Store Growth 40000 35000 30000 25000 20000 15000 10000 5000 0 October November December January February March April
- 6. Category Buzz Category Buzz Index 70000 60000 50000 40000 30000 20000 10000 0 # of reviews 6
- 7. $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 $7.00 $8.00 $9.00 $10.00 Ac4on Adventure Arcade Board Books Business Card Casino Dice Educa4on Educa4onal Avg Price Entertainment Family Finance Health & Fitness Kids Lifestyle Medical Avg Price Music Naviga4on News Photography Produc4vity Puzzle Racing Reference Role Playing Simula4on Social Networking Sports Strategy Travel Trivia U4li4es Weather Word
- 8. 0 10 20 30 40 50 60 70 80 90 100 Ac4on Adventure Arcade Board Books Business Card Casino Dice Educa4on Educa4onal Entertainment Family Finance Health & Fitness Kids Lifestyle Medical Max Price Music Naviga4on News Max Price Photography Produc4vity Puzzle Racing Reference Role Playing Simula4on Social Networking Sports Strategy Travel Trivia U4li4es Weather Word
- 10. 0.00 5.00 10.00 15.00 20.00 25.00 Ac4on 30.00 Adventure Arcade Board Books Business Card Casino Dice Educa4on Educa4onal Entertainment Family Finance Health & Fitness Kids Lifestyle Medical Music Avg File Size Naviga4on News Average File Size (MB) Photography Produc4vity Puzzle Racing Reference Role Playing Simula4on Social Networking Sports Strategy Travel Trivia U4li4es Weather Word
- 11. Applica4ons Going Forward • App Discovery: Rise Above the Cluger • Price your app for your audience • Mone4ze in the ‘Free’ Realm • Analyze and understand your customers • Leverage huge White‐Spaces in the Appstore
- 12. Thank You • Vishal Gurbuxani • vishal@mobclix.com • hgp://www.mobclix.com