Numbers Analytics Driving Economy

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2. • Mobile Market Trends
• Key Appstore Trends
• Analytics
• Advertising Market Opportunity
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20. • Apple App Store
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21. • Android App Store
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26. • Track Conversion Goals
– Paid Apps
– Ads
– Subscriptions
• Check Usability and User Acceptance
• Track Application Discovery
• Get Ideas for Application Next Steps
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27. • 546 Million Mobile Internet Users - 2008
• 1.5 Billion Mobile Devices – 2012
• 5.5 Billion Mobile Devices - 2013
How are you going to Monetize?
$20 CPM – Mobile Web
$2 CPM – “Regular” Web
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30. Mobile Advertising Revenue by Region, Worldwide, 2008-2015
(Millions of Dollars)
2010 2011 2015
North America 304.3 701.7 5,791.4
Western Europe 257.1 569.3 5,131.9
Asia/Pacific & Japan France
868.8 1,628.5 6,925.0
Rest of the world 196.9 410.4 2,761.7
Total japan
1,627.1 3,309.9 20,610.0
Source: Gartner (June 2011)
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31. In Key Markets Smartphones Ownership Is Significant
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32. App Usage Is Prevalent
Average Number of Average Average Apps used
Apps Installed Paid Apps in past 30 days
United States 23 5 10
United Kingdom 23 8 9
France 27 France
5 11
Germany 21 10 9
Japan 45 japan
8 9
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33. Online
drives
be1er
margins
and
Dollar
opportuni8es
for
us
100%#
90%#
80%#
70%#
60%#
50%#
40%#
30%#
20%#
10%#
0%#
Q4.10# Q1.11# Q2.11# Projected#Q3.11# Projected#Q4.11#
Mobile# Online#
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35. • Look Beyond One-Off Fees For Monetization
• App Store Content has a Short Shelf Life
• Asian Countries are on the Rise!
• Maximize your reach through standardization and Minimize
Device Dependency
• There is More Than Apple!
• The World Isn’t Flat!
• Mobile Content Goes Beyond Mobile
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36. Contact Us:
102 University Ave
Palo Alto, CA 94301
Phone: 650-319-8302
Email: info@mobclix.com
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