Czech tops flops

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viasatcreative

Voyages Divertissement et humour

Lady Boss – Šéfka
searching The Apprentice
The Apprentice licence

„federal“ reality super prime time
reality show

Lady Boss – Nora Mojseyova –
well known Slovak celeb
businesswoman

Extremelly succesfull casting –
8000 people applied in 5 days

Massive launch campaign – OAP,
off-air, web, PR, FB…

Lady Boss
Campaign
summary

Off-air:
total BU 4,85 mio CZK (185k EUR)
print, radio, internet

On-air:
1200,82 GRPs
A15+ reach 3+ 67%

Boss in white – Ano, Šéfe!
Living in Kitchen Nightmares
Kitchen Nightmares Licence

The Boss – Zdenek Pohlreich –
well known Czech chef, running
3 restaurants (Prague, Geneve)

Recently broadcasting 4th
season (but figures from launch)

Massive launch campaign – OAP,
off-air, web, PR, FB…

Boss in white – Ano, Šéfe!
Campaign
summary

Off-air:
total BU 6,1 mio CZK (234k EUR)
print, radio, internet

On-air:
485,86 GRPs
A15+ reach 3+ 36,5%

Results

Lady Boss:
0:1 Yes, chef!

Airtime Airtime
Sun 8pm Thu 9pm
1st episode 1st episode
Share 15+ 14,92 % Share 15+ 24,72 %
Average per season Average per season
Share 15+ 11,83 % Share 15+ 23,84 %

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Czech tops flops

1. Tops & Flops Czech Republic

2. Lady or gentleman?

3. Originals

4. Lady Boss – Šéfka searching The Apprentice The Apprentice licence „federal“ reality super prime time reality show Lady Boss – Nora Mojseyova – well known Slovak celeb businesswoman Extremelly succesfull casting – 8000 people applied in 5 days Massive launch campaign – OAP, off-air, web, PR, FB…

6. Lady Boss Campaign summary Off-air: total BU 4,85 mio CZK (185k EUR) print, radio, internet On-air: 1200,82 GRPs A15+ reach 3+ 67%

7. Boss in white – Ano, Šéfe! Living in Kitchen Nightmares Kitchen Nightmares Licence The Boss – Zdenek Pohlreich – well known Czech chef, running 3 restaurants (Prague, Geneve) Recently broadcasting 4th season (but figures from launch) Massive launch campaign – OAP, off-air, web, PR, FB…

9. Boss in white – Ano, Šéfe! Campaign summary Off-air: total BU 6,1 mio CZK (234k EUR) print, radio, internet On-air: 485,86 GRPs A15+ reach 3+ 36,5%

10. Results Lady Boss: 0:1 Yes, chef! Airtime Airtime Sun 8pm Thu 9pm 1st episode 1st episode Share 15+ 14,92 % Share 15+ 24,72 % Average per season Average per season Share 15+ 11,83 % Share 15+ 23,84 %

Czech tops flops

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Czech tops flops