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Social Media_Case Studies
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33. • Build integrated campaigns
• Show the immediate outcome
• Know your audience
• Use their free time to be
useful
• Use celebrities and their
resources
• Be the first
• Copy with pride
• Listen carefully
Notes de l'éditeur
Multiple platforms is not the same as multichannel – the channels MUST be integrated and link one another
Viral introducing a new company that is producing robots and guides the viewer to the company’s website – Weyland IndustriesEveryone who registers with the company’s website becomes a shareholderEmail from Peter Weyland, the founder. The email provides users with “shareholder access” to the website, which has unlocked a few more tidbits of info concerning the nature of the company.The campaign is supported with the TED Talk format video
2 weeks campaign started on 10th AprilStarting with only 60 fans the number of LIKES on the Stüssy Amsterdam Facebook page has increased, in just seven days, to 20,000. For those of you who like percentages that’s over 30,000%.The app has challenged the rules of Facebook and is creating lots of unpaid media buzz on blogs such as Perez Hilton, Hypebeast, Complex and news on Huffington Post, Vogue, De Bild and Fox.
If you know your audience – you know where to reach them
Ingredient: use celebritiesExample: Charlie Sheen
Copy with prideExamples: Puss it BootsLittle Thor
Great example of effective listening – a Taylor guitars shop campaign.Viral trilogy ‘United break guitars’ is referring to the United airlines who broke the singer’s guitar, the most popular of their videos collected more than 11m views.United did not respond, however the guitar brand that produced a damaged guitar responded with their new repair service and tips on how to travel with a guitar and prevent it from damaging
And after all the work is done it’s time to analyse if you’ve achieved what you aimed for. ClipNot only it helps to modify the next campaign in order to make it more effective, but it also helps to keep communications open and respond quickly
