4. Case Study - Application
Idea generation and interaction
with alumni for funding
Community building and
engagement
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
3rd Part
Tools
MSG91(for SMS), Sendgrid(for
bulk email)
http://www.saar.org.in/Client: IIT Roorkee
5. Case Study – Blog
http://www.niftguru.com/
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
Framework Wordpress
Snapshot
Blog for Fashion
Enthusiasts
Client: Trendz Academy
6. Case Study - Website
Gurukul of Doctors
Knowledge management and sharing
system
End to end community engagement
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
3rd Part
Tools
MSG91(for SMS), Sendgrid(for
bulk email)
http://www.endoscopygurukul.in/Client: Boston Scientific
7. Case Study-E-Learning
E-Learning Tool
Student can read books, submits
assignment, gives tests and gets
results ONLINE!!
Snapshot
Technical Highlights
Tech LAMP (Linux, Apache, MySql, PHP)
Jquery based chat
3rd Part
Tools
MSG91(for SMS), Sendgrid(for
bulk email)
Client: Trendz Academy
9. Online Marketing Services
Online
Marketing
Website
Development
Design &
Development
Continuous
User
Engagement
SEO
Relevant
keywords
On page
Off page
SEM/PPC
As per budget
As per
geography
Social Media
Channels
FB
Pinterest
Google+
Twitter
Mailers
New
Customers
Existing
Customers
Paid Ads
Social Media
Channels
Targeted sites
where
customers visit
Affiliate
Marketing
10. Case Study - SEO
Objective
The website be searched through relevant keywords
on Google
Solution
Result
Trendz Academy Website is on top searches of all
relevant keywords. TrendzAcademy.com generates 5-
10 potential leads on a daily basis because of SEO
Keyword Analysis
Competition Analysis
On page Website optimization
Off page Website optimization
Tested campaign
Performed on-going campaign optimization
11. Case Study – SEM/PPC
Objective:
To drive as many leads as possible to the client’s site, via a Pay Per
Click (PPC) campaign, for the lowest cost.
Target Geography Analysis
Website Optimization
Implemented 350 Keywords
Implemented unique campaigns for 24 age groups
Created optimized landing page
Tested campaign
Executed bidding strategy
Used keyword variations
Performed on-going campaign optimization
Result:
Our goal was met! As is clearly illustrated in the graph
above, we achieved our aim of boosting ROI (return on
investment) by increasing leads and decreasing cost per
lead. 300 Leads were forwarded to the client in a month’s
time.
Process:
12. Case Study – Social Media
IMT CDL launched an online campaign to:
•Generate online queries for their Distance Learning
programs
•Increase community engagement
Results:
•Increase of 10K likes to 21K likes in a span of 3
month’s time
•Online Leads increased from 10 per week to 30 per
week
•2x visitors now come from Facebook compared with its
other advertising platforms
Pushpa Group wanted to target B2B sector to
•Generate online queries for their Medical Equipments
•Increase Brand presence
•Market their Medical Training Program
Results:
•More than 1500 potential buyers are connected to
them over Linkedin
•30% of their website hits come from Linkedin
•A great platform for their brand presence
•The client converted leads from Internet
•Medical Training program was being held after a
good online response