Huggies Vs Pampers social media analysis presentation

1. Social Media Programs
Analysis:
Huggies and Pampers

2. Content:
1. Overview of the companies
2. Huggies’ social media program
3. Pampers’ social media program
4. Huggies vs Pampers comparison
5. Recommendations

3. • Founded: 1968 (test market)
1978 (introduced)
• Huggies is the brand name of a disposable
diaper marketed by Kimberly-Clark.
• Huggies were first test marketed in 1968, then
introduced to the public in 1978 to replace the
Kimbies brand.

4. • Founded:1961
• Pampers is a brand of baby products marketed
by Procter & Gamble.
• Pampers was at one time only used as a name
for a disposable diaper.
• Founded by Victor Mills an American chemical
engineer who, while working for the Procter &
Gamble Company, revolutionized child care
with the invention of the disposable diaper

5. • 1,052,780 likes 14,920 talking about this
• Link to the Facebook page on their website
• ‘Mommy answers’ app
• ‘Huggies Special Offers’ app
• Several international community pages
interlinked through the main one

6. • 1,052,780 likes 14,920 talking about this
• Link to the Facebook page on their website
• ‘Add to basket’
• Products browsing possibility
• ‘Pampers star’ competition app
• ‘Game face’ app in partnership with the Winter
Olympics
• ‘Pampers rewards’

7. • 2103 subscribers
• Average 500 views per video
• “Huggies delivers a special hug”
• Jane Buckingham
• Cyclical uploads-boom and bust

8. • 6193 subscribers
• Average 2000 views per video
• “Tell your story”
• “Game Face-winter olympics”140,000+ views

9. • Joined in July 2009
• 36.3K followers on twitter and 11.4K tweets
• Used to offer advice to parents
• Have a link to their Facebook page
As well as
promoting their
campaigns
#hugsdelivered

10. • Joined in July 2009
• 91.6K Followers and 16.2K tweets
• Tweet exclusive deals and news
• Have a link to their website

11. Village

12. Recommendations
• Prize and voucher giveaways
• Join up with other companies
• Use Instagram
• Huggies can develop their youtube channel

13. Conclusion
• Pampers have the greater social media
presence