3. Ab!t Home Staging
• Home Staging is the visual art of preparing a home to sell. It helps a
potential buyer to visualize the space as if they could live in the
home themselves.
• First impressions are made within the first 30 seconds!
• Statistics have shown that staged homes typically sell quicker & for
closer to the asking price than non-staged homes.
4. According to this study, had
Vacant and Occupied Homes
those homeowners staged their
Previously on the Market
house first before placing on
Listed Those same
the market, they could have cut
126
Vacant and
Un-Staged homes were their time on the market on
Not Sold Staged, Listed, SOLD
Occupied SOLD average by 7 months, saving
Homes them over $14,700 worth of
2009 Study 263 Average 60 Average 78% Less time
01-09 to 12-09 DOM DOM on market expenses such as: mortgage,
utility expenses, etc.
Our study includes 126 vacant and occupied homes (not staged) previously
on the market an average of 263 days unsold. Those same homes were
staged and sold in 60 days on average after staging.
This is 78% less time on the market.
5. How to increase the value of a home’s potential:
• The process: First assessment, then de-
cluttering, de-personalizing, room
editing & space planning
• Becoming Designs helps the
homeowner by offering an analysis
of the home through both a verbal
& a written assessment as well as
hands-on labor support to make the
changes.
• The end result should remove the
personal elements but never the
personality!
• The goal is to take the focus off of
personal belongings & directed to
the architecture
6. Setting the Stage
• Buying a home is partially psychological. The feeling and emotion that are
evoked in a house will determine if a home owner can envision living there
themselves.
• Visual clutter is a distraction. If the furniture is not placed properly, the artwork
is all hung too high, accessories have no common thread, then the feel of the
house will not appeal & therefore the architecture will be overlooked!
7. When selling a car, we first clean it, remove trash and personal belongings and often even
detail it. This is for the sale of an $8,000 used car so that we get the best value for it.
Yet, when selling the biggest purchase of most people’s lives, little to no investment on
improvements and upgrades are made.
Why is this?
The return of your investment with home staging is far less than your first markdown!
8. Becoming Designs Goal:
*To become an asset that enhances your clients home by partnering in
expediting the selling process.
*I believe in honoring & validating your sellers by adding value to their
home.
*Remember! Once a house is on the market, it becomes a piece of
merchandise sitting on shelf with a lot of other products just like it.
