1. E-MARKETING
BY
ANKITHA.K
56123717

2. What is E-marketing?
 E marketing or Electronic marketing refers to
the application of marketing principles and
techniques via Electronic media and more
specifically the Internet
The terms E marketing , Internet Marketing,
Online marketing are interchanged and
frequently can be considered synonymous

3. What is E-marketing?
 It is the process of marketing a brand
using the marketing.
 It includes both direct response
marketing and indirect marketing
elements and uses a range of
technologies to help connect business
to their consumers.

4. Definition
 ELECTRONIC MARKETING is the
marketing of products using electronic
technology to determine the consumer
market.
 Emarketing compasses all the activities a
business conduct via World wide web
(WWW) with the aim of attracting new
business, retaining current business and
developing its brand identity

5. Nature of E-marketing
 Arrival of the internet
 Wide advertisement board .
 Internet marketing online
business

6. FEATURES
 Internet marketing allows global marketing
facility
 It is less expensive
 It makes marketing easier
 sell your products and services and encash
your bills from anywhere.
 It increases the choice of products, services
and sellers.
 Vast availability of information.

7. HOW E-MARKETING IS BETTER THAN
TRADITIONAL MARKETING
E-MARKETING TRADITIONAL MARKETING
• Interactive
advertising
• Methods of digital
marketing is less
expensive
 E-marketing is
marketing to
consumers through
online channels like
websites and online
banner
advertisements.
 Contact from one side
• Traditional marketing
methods more
expensive
• It refers to offline
marketing tactics such
as print
advertisements,
television and radio
ads, direct mail and
trade show
advertising.

8. Scope of E-marketing
 Internet marketing allows the
marketer
to reach consumers in a wide range
of ways
 It is considered to be a broad scope
 E marketing ties together the
Creativity and technical aspects.

9. Objectives
 Specific
 Measureable
 Action-oriented
 Realistic
 Time Specific

10. Internet marketing tools
Online marketing tools include websites ,
social media and online advertising..
Use of social media
Marketing plan
Social media is the latest
marketing buzz, touted by both
online and offline marketing experts
way to reach customers

11. INTERNET MARKETING TOOLS
Contd..
 A properly designed website is one of the
most important marketing tools that an e
marketing needs.

12. E MARKETING STATISTICS
20% of the population is Online.
Among Internet users, highest
percentage of shopping online in
South Korea, where 99% of those with
Internet access have used it to shop,
followed by UK(97%)
Germany (97%) .Online shopping
sales in Asia to reach US$168.7
billion.

13. IMPORTANCE OF E-MARKETING
The Internet has brought many unique benefits to
marketing, one of which being lower costs for the distribution
of information and media to a global audience.
The interactive nature of Internet Marketing, both in terms
of providing instant response and eliciting response, is a
unique quality of the medium.

14. ROLE OF E-MARKETING
 The role of e-marketing is to help in
relating the product to their customers
and prospective consumers in a
convenient way..
 As of today, it is said that “EITHER
WAYS LEAD TO THE INTERNET.”
 Just a simple click in surfing the
Internet would give you what you want
and need

15. Advantages of Emarketing
E marketing is inexpensive.
Companies can reach a wide customers
for a small fraction of traditional advertising
budgets
 convenient to research n purchase of
goods n services
 Pay per impression, Pay per click, Pay per
action
24/7 marketing

16. Limitations
 Out right scams
 The consumer is unable to physically feel or
try on the product
 Marketer will not be able to use the
personal touch factorhuman factor
 Technology
 Low connection speed
 complication

17. Some of the online shopping sites with their average
ratings
 Some of the sites of Electronic marketing
i. Flipkart.com(4.76)
ii. eBay .in (www.ebay.com)
iii. Tradus.com(5.32)
iv. Futurebazaar.com(5.39)
v. infibeam.com(5.69)
vi. Homeshop18.com(5.82)
vii. Yebhi.com(5.88)
viii. Snapdeal.com(5.93)
ix. Buy the price,com(5.99)

18. CONCLUSION
 Online marketing, especially search
engine marketing will continue
growing in double digits in the next
few years
 At the same time there are an
increasing number of households
using the internet and search engines

19. LINKS AND SOURCES
 WWW.GOOGLE.COM
 Article Source:
http://EzineArticles.com/

21. Varun Athreya (1RV09IT065)
Department of IT, RVCE

22. Contents
 Intro
 Founders
 Flipkart Story
 Evolution of Logos
 Funding
 Acquisitions
 Why flipkart?
 Order Lifecycle
 Conclusion and References

23. Intro
 Flipkart went live in 2007 with the objective of making books
easily available to anyone who had internet access. They’re
present across various categories including movies, music, games,
mobiles, cameras, computers, healthcare and personal products,
home appliances and electronics – and still counting!
 With over 11.5 million book titles, 11 different categories, more
than 2 million registered users and sale of 30000 items a day,
they’re one of the leading e-commerce players in the country.
 Their success is largely due to their obsession with providing
customers a memorable online shopping experience. Be it Cash on
Delivery, a 30-day replacement policy, EMI options, free shipping -
and of course the great prices that they offer. Then there's
dedicated Flipkart delivery team that works round the clock to
personally make sure packages reach on time. For now they're
present in 27 lucky cities, but don't worry, plans are underway to
spread to many others.

24. Founders
Sachin Bansal and Binny Bansal

25. About Founders
 Sachin Bansal
 CEO and Co-founder
 Sachin spent his early years in Chandigarh. He graduated
from IIT-Delhi with a degree in Computer Engineering. In
2006 he joined Amazon.com in India which he later left
to set-up Flipkart.
 As CEO, Sachin oversees all the customer facing
activities of the company ranging from technology to
marketing. He is also in charge of Flipkart's corporate
divisions which include the finance and legal
departments.
 An avid gaming enthusiast, Sachin likes to spend most of
his free time with his family

26. About founders
 Binny Bansal
 COO and Co-founder
 Born and raised in Chandigarh, Binny went on to get a
degree in Computer Engineering from IIT Delhi. He had a
brief stint at Amazon before taking the entrepreneurial
plunge with Flipkart.
 At Flipkart, Binny oversees all operational activities that
come into play from the time the customer places an
order till the time of delivery. This spans across divisions
like warehousing, logistics and customer support.
 A big fan of Salman Rushdie as well as Stieg Larsson's
'Millennium' series, Binny is also passionate about soccer
and NBA. An active sportsman, he used to captain his
school basketball and soccer teams.

27. Contd..
 Also it had experienced 2 million unit sales and
4 million unique vistors per month with sales
growing at 25% per month, eyeing a $50 million
run rate as reported by TechCrunch.
 It’s been about a year since Flipkart started
moving from being a pure bookstore to selling
mobiles/DVDs etc. Since then, Flipkart went for
a major brand makeover, making it look more
‘upmarket’.
 There has been large newspaper ads, TVCs and
a lot of web ads.

28. Evolution of Logos

29. Funding
 Initially funded by the Bansals themselves
with 4 Lakh(INR).
 Flipkart has since then raised two rounds of
funding from venture capital funds Accel
India (in 2009) and Tiger Global
Management (up to the tune of US$10
million) (in 2010).
 Private equity firms Carlyle and General
Atlantic are in talks to jointly invest about
$150 million to $200 million in Flipkart,
according to sources.

30. Why flipkart?
Discoverablity
 SEO
 “We Do Not Sell Used Books” tagline.
“We DO NOT sell old books or used
books. All the books listed at
Flipkart.com are new books.
The books listed at Flipkart.com are
NOT available for free download in
ebook or PDF format....”

31. Why flipkart?
Payment
 cash on delivery.,..
 auto redirection to banking site...
Inventory...
 Not like only when an order is placed
they get the product.The products are
all there in the godown. When u order
u get it after the specified number of
days. Strictly abide by “never promise
something that u don't have” rule.

32. Why flipkart?
 Flipkart has offices, warehouses and customer
service centers across India. Warehouses are
located in the following cities, often near
airports.
 Bangalore
 Chennai
 Delhi
 Hyderabad
 Mumbai
 Noida
 Pune
 Kolkata