This document discusses the importance of integrating different SEO strategies, tactics, techniques, and styles. It provides examples to distinguish each element: strategies are grand plans, tactics are specific actions, techniques involve special skills, and styles reflect personal manner. The key message is that top SEO professionals understand all these elements and know how to combine strategies, tactics, techniques, and styles into a comprehensive, powerful SEO campaign that helps businesses generate consistent revenue and loyal customers through relevant traffic.

1. Integrated SEO:
Combining Different SEO Strategies,
Tactics, Techniques and Styles
by Victorino Q. Abrugar
www.Abrugar.com

2. What are the differences
between basic, advanced and
fundamental?

3. Here's a basic question in mathematics:
What is 1 + 1?

4. and here's a basic question in SEO:
What is SEO?

5. Here's an advanced question in mathematics:
What is
1,029,029 x 283,020?

6. and here's an advanced question in SEO:
What is contextual
link building?

7. Here's a fundamental question in mathematics:
Why is 1 + 1 = 2?

8. and here's a fundamental question in SEO:
Why do businesses
need SEO?

9. A SEO master knows the
basic, advanced and
fundamentals of SEO.

10. You can't advance without
the basics.

11. Your basics and
advancement are
bull@#% without the
fundamentals.

12. Example of bull@#%
Unsolicited emails offering cheap SEO services to random recipients

13. Top-notch SEOs offer to
build a brand rather than
just build links.

14. They help businesses, not only
to rank in the search engines,
but also to drive consistent
and relevant traffic.

15. They help businesses
generate, not only traffic, but
also revenue and profit.

16. They create good and lasting
customer relationships
rather than just creating
attention and exposure.

17. Top-notch SEOs can see the
whole picture of the business
because they understand the
basics, the advanced and the
fundamentals of SEO.

18. Doable Action #1
Review your company's SEO services
page, and check what you are
promising. If you are promising bull@#
%, change them. Make a promise like a
pro or like someone who understands
the whole business.

19. SEO Tip #1
Remember that the best SEO
guarantee is not to bring a business
on the top of Google, but to help a
business find loyal customers and
generate consistent profit.

20. Top SEOs know how to
integrate different marketing
strategies, tactics, techniques
and styles to form a powerful
SEO campaign for a business.

21. Speaking of strategies, tactics,
techniques, and styles...
do you know their differences?

22. A strategy can be a grand
strategy, a masterplan or a
grand design.

23. Think about Obito's
Project Tsuki no me!

24. In SEO, a grand strategy is your
SEO grand design or master plan
which covers a longer period of
time and where all your resources
will be utilized.

25. A SEO grand strategy is usually
designed by a SEO entrepreneur,
SEO director or the SEO
mastermind.

26. In the military, strategies are
created by the generals.

27. Yes, you can design your own SEO
grand strategy and name it
whatever you like.

28. So... do you have a grand SEO
strategy?

29. Doable Action #2
Give your grand strategy or
masterplan a cool name.

30. SEO Tip #2
Choose a name that you can
never forget but you can hide
from your competitors.

31. Sample Grand Strategy Name

32. A mastermind can also create
different strategies to support his
grand strategy.

33. In SEO, you can use different
marketing strategies like
branding, inbound marketing,
social marketing, content
marketing, and link building to
support your grand SEO strategy.

34. Do you have an idea now what
strategies are?

35. Do you consider yourself as a
strategist?

36. Doable Action #3
Pick your best marketing
strategies that can be
deployed in your operations.

37. SEO Tip #3
Always use branding as one of your SEO strategies.
When people know your brand, they can easily
find your content on search engines.
Searching in Google with a brand in mind

38. Sample strategies

39. Now let's go to tactics.

40. Tactics are more specific than
strategies and usually
accomplished quicker than
strategies.

41. In the military, tactics are
executed in the battle field.

42. In SEO, tactics are executed in the
SEO battle ground.

43. SEO tactics are executed by SEO
team members and employees.

44. ...just like the tactics performed by
the soldiers in combat operations.

45. If linkbuilding is a SEO strategy, it
can be carried out by executing
SEO tactics like guest posting and
linkbaiting.

46. So, can you distinguish strategies
from tactics now?

47. Do you consider yourself as a
tactician?

48. Doable Action #4
Choose your best SEO tactics
that can be executed by your
SEO employees or team
members.

49. SEO Tip #4
Linkbaiting and contextual
linkbuidling is one of my proven and
most effective SEO tactics for link
building, branding and even for social
media marketing. It's fun, exciting
and rewarding.

50. Sample strategies and tactics

51. Now let's go to techniques.

52. A technique is a method of
accomplishing an action or
series of actions by using a
special knowledge or skill.

53. In the military, technicians are
like the pilots or the snipers –
they possess special skills.

54. Think about ninjutsu, genjutsu
and taijutsu techniques in the
Shinobi world.

55. In the SEO world, techniques
could include web
development, analytics and
even writing (because not
anyone can write).

56. In other words, SEO
technicians include web
designers, web analysts,
writers or those who have
special knowledge or skill.

57. Techniques can be acquired or
be developed through training.

58. So what is your best
SEO technique?

59. Doable Action #5
Assess your people's current
techniques. Send them to training to
develop their skills further. Also
consider hiring people or outsourcing
skills that are important in
your SEO campaign.

60. SEO Tip #5
Writing is one of the most useful SEO
techniques that I use for my SEO
campaign. Even after writing more
than a thousand articles, I still believe
that I need to practice more.

61. Sample techniques

62. Sample strategies, tactics and techniques

63. Now let's go to styles.

64. A style is a manner of how an
action or actions are done.

65. It is more personal than
technical. It's like your habit
which leaves a pattern.

66. Unlike a technique which you
are the one who will recognize
it, a style is recognized by the
people around you.

67. Your SEO style can even be
recognized by search engines.

68. Your SEO style could be
recognized by Google's Panda,
Penguin, and Hummingbird.

69. Your social media marketing
style could be recognized by
your social media followers.

70. Your marketing style could be
recognized by your clients and
customers.

71. Your management and
leadership style could be
recognized by your employees
and subordinates.

72. Do you want me to guess your
marketing or SEO style?

73. Are you black or white?
Are you clean or dirty?
Are you traditional or innovative?
Are you silent or noisy?
Are you focused or spread.

74. If your SEO style is dirty, no matter
how effective your techniques are,
your SEO tactics and strategies
also become dirty.

75. Styles are developed by none
other than yourself. Whether you
like it or not, you have to learn how
to develop yourself and embrace
good values and ethics.

76. Doable Action #6
Spend quite time with yourself and do
reflections to gain wisdom, maturity,
and righteousness. From there,
identify the marketing styles that will
make your SEO campaign more
effective and your results long lasting.

77. SEO Tip #6
Your SEO styles leave a pattern that
could be detected by Google. If you do
it dirty, expect to be kicked out by
Panda, Penguin and Hummingbird.

78. Doable Action #7
Integrate your SEO strategies, tactics,
techniques, and styles to complete
your SEO Master Plan.

79. Sample styles

80. Sample integrated SEO marketing campaign

81. Now...
Did you understand what
strategies, tactics, techniques
and styles are?

82. Did you understand the
importance of integrating your
SEO and other marketing
strategies, tactics, techniques
and styles?

83. If you own a SEO firm, if you're
an SEO director or if you're an
SEO employee who dreams to
become a SEO entrepreneur
someday...

84. You need to know how
to create a fusion.

85. To release a more powerful
campaign.

86. You have to learn how to
integrate or combine various
marketing strategies, tactics,
techniques and styles.

87. only by integrating them that
you can become a SEO God.

88. Wanna try it now?

89. Thank you.