Slides used during presentation on Mobile Usage Trends panel at Digital Summit 2013 on May 15, 2013. All photographs property of Victor Hernandez.

1. MOBILE + JOURNALISM
Smartphone Reporting #dsum13
15 May 2013
@ToTheVictor
Wednesday, May 15, 13

2. FIRST OF ALL, SOME CONTEXT
“WHO’s THIS FRIGGING GUY?”
CNN for more than 10 years
Mostly with Editorial / Newsgathering
Technology / Social Media / Mobile
Occasionally write about Mobile Apps
Streamlining Workflow / Collaboration
Lead Innovation + Journalism Strategies
Wednesday, May 15, 13

3. YOUR MOBILE MOMENT?
Mobile has changed our lives in
profound and fundamental ways.
In a recent survey, people said they can get by if they
leave their wallet/purse at home, but not their phone.
Mobile can...
- save the day
- save you money
- save your life
- start a relationship
Wednesday, May 15, 13

4. YOUR MOBILE MOMENT?
Mobile has changed our lives in
profound and fundamental ways.
In a recent survey, people said they can get by if they
leave their wallet/purse at home, but not their phone.
Mobile can...
- save the day
- save you money
- save your life
- start a relationship
WHAT IS YOUR MOBILE MOMENT?
Wednesday, May 15, 13

5. Consumers crave mobile –
So much so that mobile is expected to
be bigger than the internet in 4 years,
and in just 2 years, 81% of all U.S.
cell users will be wielding smartphones.
http://www.business2community.com/mobile-apps/consumers-increasingly-committed-to-mobile-0251345
Wednesday, May 15, 13

6. 29% of Americans say their phone is the first
and last thing they look at every day.
http://www.time.com/time/interactive/0,31813,2122187,00.html
Wednesday, May 15, 13

7. 13 years is the average age
a kid gets a mobile phone.
http://www.time.com/time/interactive/0,31813,2122187,00.html
(actual 13 year old!)
Wednesday, May 15, 13

8. Usage is growing rapidly:
85% of smartphone users reported
second screen-linked behavior at
least once a month
https://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+
Wednesday, May 15, 13

9. IMPACTS TO JOURNALISM
More content, faster
Eyewitness accounts
Diverse perspectives, voices
Engagement + branding
Second-screen/sync opportunities
Wednesday, May 15, 13

10. IDENTIFYING MOBILE STRATEGIES
+ PROPER EXECUTIONS
Wednesday, May 15, 13

11. Mobility / Convenience
Connectivity
Social
Creativity
Costs Quality
ADVANTAGES TO MOBILE
Wednesday, May 15, 13

12. G A M E C H A N G E R
As a Brand Connector:
Wednesday, May 15, 13

13. Wireless Revolution
Citizen Journalism*
Emerging Technologies
Personalization
MOBILE OUTLOOK
Centerpiece / Hub
Wednesday, May 15, 13

14. about.me/victorhernandez
@ToTheVictor
victor.hernandez@cnn.com
Wednesday, May 15, 13