1. The document discusses trends in mobile media consumption around the world. It notes that over 625 billion people are mobile consumers and that mobile touches 40% of internet users globally around 200 times per month. 2. Mobile is becoming an integral part of daily life for many people. The document presents statistics showing how and when people use mobile media, such as when commuting, shopping, or watching TV. 3. Mobile is changing how people shop. While purchases have not changed significantly, the way people gather product information and make purchasing decisions is evolving as people increasingly use mobile for these activities.

1. 1
MOBILE MEDIA CONSUMPTION: THE WORLD GOES MOBILE
FERYAL HEMAMDA
MARKETING DIRECTOR, EMEA
Wave 2: October 2012

2. 625B mobile consumers
18 offices world wide
+900 Employees
165 countries
Touching 40% of mobile Internet users
globally, on average 200 times a month
North America
Latin America
Africa
119 M
22 M 35 M
149 M
246 M
16 M
NORTH AMERICA
EME
JPAC
APAC
AFRICA
LATIN AMERICA

3. Simplifying Mobile Advertising
Simplify
Mobile Creative
The Leading HTML5
Ad Creation Platform
Simplify
Mobile Analytics &
Research
Universal Analytics &
Research Solutions
Simplify
Mobile Reach
Largest Independent
Mobile Ad Network

4. Mobile Advertising Timeline
First Mobile
Banner Ad
Simple Rich
Media Ads
Immersive
Rich Media
Experiences
2004
2011
2010
2000
1ST TEXT
AD SMS
Tablet Ads
Introduced
Touch & Gestures
Introduced
Mobile Inline
Video
2007
2012
The Future of
Mobile
Advertising!

6. Technology Penetration
Years to reach
50 million
market Audience
Source: Yext – Hello Generation Mobile

8. Mobile Media Consumption
Objectives:
v Understand mobile media
consumption and how it’s
changing over time
v Examine the relevance of
mobile to consumers
around the world
v Provide a holistic
overview of how mobile is
evolving around the world
as well as within specific
markets

10. In the UK,
mobile web
time is “me”
time: it’s
usually a
personal
rather than a
shared media
experience
Mobile is Part of
Daily Life
71%
While watching
TV
64%
Waiting for
someone
67%
Lying in bed
39% Commuting
32%
Spending time with
family
36%
Shopping
28% In the
bathroom
28% social
event
Source: InMobi Media Consumption MAR 2012
Sample size: n = 999

11. 6.4apps
ACTIVELY USED IN LAST 30 DAYS
Of all the apps you currently have, how many have you actively used in
the last 30 days?
8%
48%
26%
9% 9%
None 1 - 5 6 - 10 11 - 15 Over 15
Question not asked in US and UK,
Base: Smartphone user 6 market average n=5,492 (Australia n=734; China n=1,530; Germany n=217; India n=1,535; Japan n=551; Korea n=924)
Decision Fuel & InMobi

12. Device Day-Part
Source: InMobi/Mobext (UK) May 2012
Multi-Screen Time

13. 13
62%of mobile web users
engage in mobile activities
while watching TV
Base: Global Mobile Average
n=9,869

14. The Impact of Mobile

15. WHAT we purchase hasn’t
changed
HOW we shop is evolving…

16. Currently, gathering information takes precedence for mobile shoppers
and helps to drive customers in store.
Mobile Shoppers gather information
Source: On Device Research, "Mobile in the Retail Store," Feb 2, 2012
0% 5% 10% 15% 20% 25% 30% 35% 40%
Buy items through mobile phone
Look up product specifications
Scan in barcodes to compare prices
Look for a mobile discount code/
Look at product reviews
Email or social networks
Compare prices
In-Store Mobile Shopping Activities of
UK Mobile Internet Users, Jan 2012
(% of respondents)

17. 69%
of tablets owners make a
purchase on their device
across the average month
Source: InMobi/Mobext May 2012

18. Shopping and
Devices
Source: InMobi/Mobext May 2012

19. Levi’s - Interacting with the Brand
Consumers can
interact with the
products and brands
and how they are
relevant to them as
well as be driven to
a specific call to
action – making a
purchase

20. Mobile is Continuously Evolving
Touchscreen
& Sensors
4
Multimedia3Data2
Voice1
Text
news
Mobile
Internet
Games
& Movies
SMS ads
Banner Ads
Rich media
Dynamic
ads
Technology
Content
Ads
Context
Integrated
solutions
App & web
Ecosystem

21. AUDIENCE Centric
advertising

22. Create a Brand Experience

23. Ford B-Max
Creating an in-ad
gaming experience
(gameification) to drive
user engagement and
brand awareness

24. 2012 IAC Awards
Winner 2012 Digiday Awards
Finalist
SHOWCASE
ENTERTAINMENT:
Sega Samurai Bloodshow

26. View product
variants
View detailed
product Info
Drive commerce
Social sharing
• Content structured by
device fingerprint
• Retargeting of
purchase funnel
• Product discovery and
purchase
INNOVATION:
Real-Time
Dynamic Ads

27. INNOVATION:
SoLoMo

28. INNOVATION:
Tweet-
vertising

29. INNOVATION:
Zombify
Yourself

30. 30

31. 31

32. Thank you.