4. Startup
Canada
is
a
national,
grassroots,
entrepreneur-‐led,
non-‐profit
organization
to
celebrate,
inspire
and
accelerate
Canadian
entrepreneurship.
Mission
|
Advance
entrepreneurial
success
to
create
healthy,
sustainable
communities
and
a
more
competitive
and
prosperous
Canada.
Approach
|
We
do
this
by:
1. Facilitating
a
national
network
of
strong
startup
communities;
2. Connecting
entrepreneurs
into
these
communities
to
accelerate
their
growth;
3. Celebrating
Canadian
entrepreneurs
to
promote
a
strong
entrepreneurial
culture;
and,
4. Providing
a
strong,
independent
national
voice
for
Canadian
entrepreneurs.
About Us!
5. We
believe
that
entrepreneurship
and
innovation
are
at
the
heart
of
Canadian
culture.
As
a
non-‐profit
committed
to
building
an
entrepreneur
country,
we
believe
that
Canada
needs
a
new
generation
of
citizen-‐leaders
who
are
crystal-‐clear
about
their
purpose,
who
are
powered
by
the
passion
of
a
big
vision,
and
who
transform
the
status
quo
by
mobilizing
communities
of
people
to
build
systems
that
create
profit
and
prosperity
for
us
all.
Our Drive !
6. • Launched
in
May
2012
• Entrepreneur-‐led
&
volunteer-‐run
grassroots
effort
• +300
partners
across
Canada
• Significant
online
and
social
media
activity
engaging
+50,000
Canadians
• Completed
a
6-‐month
national
tour
across
40
communities,
engaging
more
than
20,000
Canadians
in
more
than
200
events,
resulting
in
the
largest
consultation
of
entrepreneurs
in
Canada:
www.startupblueprints.ca
• Representation
of
entrepreneur
voice
through:
ACCT
Canada,
IPAC,
CABI,
CIVICUS,
UNCTAD
• Official
Canadian
Partner
of
the
Startup
Nations
Background !
9. Testimonials !
“At
Ernst
&
Young,
we’re
big
believers
in
the
power
of
entrepreneurs.
Because
when
they
succeed,
we
all
reap
the
rewards.
That’s
why
we
celebrate
their
achievements,
and
why
we’re
so
proud
to
support
Startup
Canada’s
work
to
empower
entrepreneurs.”
Colleen
McMorrow,
Entrepreneurial
Services
Leader,
Ernst
&
Young
LLP,
Toronto,
ON
“Entrepreneurs
are
critical
drivers
of
Canada’s
future
prosperity.
Startup
Canada’s
engagement
and
celebration
of
entrepreneurs
over
the
past
year
has
highlighted
the
incredible
momentum
and
capacity
of
this
movement
across
the
country.
The
work
ahead
is
to
build
a
new
generation
of
Canadian
businesses
that
can
scale
and
succeed
in
increasingly
competitive
global
markets.
This
needs
a
national
team
effort!”
Ilse
Treurnicht,
CEO
of
MaRS,
Toronto,
ON
“There
are
many
bright,
innovative
business
people
in
Canada
who
just
need
a
bit
of
help
with
resources
and
guidance
to
get
their
ideas
off
the
ground.
But
the
biggest
thing
we
need
to
do
as
a
country
is
to
inspire
and
encourage
innovation.
That’s
why
I
am
delighted
to
lend
my
support
to
Startup
Canada
as
it
celebrates
and
fosters
a
renewed
spirit
of
entrepreneurship
across
the
country.”
W.
Brett
Wilson,
C.M.
Host
of
RiskyBusinessTV,
Dragon,
Entrepreneur
&
Philanthropist,
Calgary,
AB
“Heroic
acts
sometimes
begin
in
heated
debate
and
the
road
there
is
never
easy.
And
although
a
team
of
dedicated
people
will
come
forward
to
help
and
support,
there
is
always
an
emotional
centre,
a
rock.
Such
cases
are
seen
in
people
like
Elizabeth
Cromwell
of
Birchtown
and
the
Black
Loyalist
Heritage
Society.
We
are
seeing
this
now
with
Startup
Canada
and
the
movement
it
has
generated.
This
vision
has
never
been
more
urgent,
more
innovative,
and
more
forward
looking
than
it
is
right
now.”
Rustum
Southwell,
Founding
CEO
of
Black
Business
Initiative,
Halifax,
NS
10. !
“The
Startup
Canada
movement
is
an
evolution
of
something
very
special
and
I
am
impressed
with
what
has
been
achieved
to
date.
This
is
grassroots.
It
is
entrepreneur
led.
I
would
like
to
thank,
applaud
and
encourage
Startup
Canada.
We
look
forward
to
the
important
that
you
will
do
to
support
entrepreneurs
of
tomorrow.”
Tony
Clement,
President
of
the
Treasury
Board
at
the
Startup
Canada
Blueprints
PopUp
Press
Conference
in
Ottawa,
Nov
27,
2012
at
Shopify
“Startup
Canada
is
empowering
entrepreneurs
to
take
risks,
create
change,
and
ignite
a
national
community.
This
will
not
only
diversify
Canada’s
workforce,
but
also
attract
new
investment
across
multiple
sectors,
and
inspire
the
next
generation
of
Canadian
startups.”
John
Baird,
Minister
of
Foreign
Affairs
at
the
launch
of
Startup
Canada
on
May
2,
2012
at
the
University
of
Ottawa
“Startup
Canada
will
be
a
unifying
force
which
will
help
build
a
stronger
community
of
business
leaders
working
together
to
drive
forward
a
new
model
for
entrepreneurial
success
in
Canada.”
Maxime
Bernier,
Minister
of
State
for
Small
Business,
Ottawa,
ON
at
the
release
of
Startup
Canada
Blueprints
in
Montreal
on
Nov
27,
2012
at
Notman
House
“I
think
that
Startup
Canada
will
elevate
our
standing
on
the
global
stage.
I
am
proud
of
Startup
Canada
and
I
want
to
be
supportive
as
a
Mayor
and
as
a
Canadian.”
Brenda
Halloran,
Mayor
of
Waterloo
at
the
Launch
of
Startup
Connect
Crowd
Funding
efforts
on
Dec
4,
2012
at
the
Waterloo
Accelerator
Centre
“I
encourage
Canadians
to
support
Startup
Canada
in
their
efforts.
This
is
a
grassroots
movement
to
build
our
entrepreneurs
to
create
jobs
for
the
future.
If
we
can
instill
an
entrepreneurial
spirit
in
the
next
generation,
we
will
be
really
well
placed
in
the
next
generation
economy.”
Brad
Duguid,
Minister
of
Economic
Development
and
Innovation,
Ontario
on
Dec
11,
2012
in
Toronto
Canada’s Leaders Step Up!
11. Startup Canada’s USP !
• We
make
things
happen,
fast.
We
have
generated
a
grassroots
entrepreneurship
movement
across
Canada
that
has
taken
on
momentum
of
its
own
and
has
had
a
significant
and
measurable
impact
in
a
very
short
period
of
time.
• We
put
entrepreneurs
first,
every
time.
Entrepreneurs
are
at
the
helm.
They
lead
and
set
the
strategy
and
we
hustle
to
make
it
happen.
• We
match
experience
with
passion,
every
day.
We
have
the
support
of
seasoned
and
experienced
board
members
and
advisors
to
guide
our
passionate
and
dynamic
cross-‐Canada
team.
• We
collaborate,
always.
We
have
positioned
ourselves
as
cross-‐
sector
collaborators
with
an
unparalleled
partnership
network.
• We
fill
gaps
and
elevate
the
tide.
Our
partners
work
with
us
because
we
never
duplicate
efforts
and
we
act
as
an
elevating
force
for
the
entire
entrepreneurship
agenda
and
community.
• We
work
at
the
grassroots,
and
then
scale.
To
implement
change
we
work
locally,
linking
local
networks
to
make
national
waves.
• We
serve
all
entrepreneurs
at
every
startup
stage.
We
are
the
only
national
entrepreneurship
organization
that
is
completely
industry,
geography,
generation
and
demographic
agnostic!
We
support
and
celebrate
the
diversity
of
Canadian
entrepreneurs.
• We
are
entrepreneurs
ourselves.
We
think
big,
start
small
and
move
fast.
We
listen
closely
and
operate
lean.
We
focus
on
impact
and
iterate
daily
to
achieve
real
results.
We
are
proud
Canadian
entrepreneurs.
16. • Startup Canada National Tour
• 40 communities, 300 partners, 200
events and 20,000 Canadians
• Startup Blueprints:
• The call-to-action for ushering in a
new era of prosperity for Canada
through entrepreneurship
Overview!
17.
• Entrepreneurship: Canada’s engine
of growth
• Lack of awareness, understanding,
and appreciation for
entrepreneurship in Canada
Overview !
18. • Canada is a nation built by
entrepreneurial immigrants
• Yet entrepreneurial endeavors are
often met with skepticism
• Cultural shift is required to build a
strong, prosperous nation abound
with opportunities
1. Culture & Education !
19. 1. Culture & Education !
Proposed Initiatives:
• Unified brand for Canadian
entrepreneurship
• Celebrating the entrepreneurial mindset
• Showcasing entrepreneurial role models
• Supporting newcomer and boomer
entrepreneurship
• Fostering youth entrepreneurship
• Building entrepreneurial higher-education
• Re-designing K-12 education
20. 2. Bigger & Better Business!
• Decline of major, high-growth
companies in Canada – lack of new
entrants to replace losses
• Need to cultivate more early-stage
startups in order to produce major
high-growth companies
• Canada needs sustainable companies
that create real economical, social and
environmental impact
21. Proposed Initiatives:
• Creating a one-stop online shop to share
resources
• Developing business-in-a-box solutions,
standardized hands-on training programs and
community-based support frameworks
• Championing mentorship as a critical element
of entrepreneurship
• Resolving the shortage of risk capital
• Securing discounted services and products
through collective bargaining
2. Bigger & Better Businesses!
22. 2. Bigger & Better Businesses!
Proposed Initiatives:
• Providing offline and online networking
opportunities for entrepreneurs
• Making more human capital available to
startups
• Equipping entrepreneurs to do business
globally
• Augmenting government innovation and
commercialization programs
• Reducing red tape in government services
• Building local entrepreneurship hubs
• Enhancing support for social
entrepreneurship
23. • The Canadian entrepreneurship
support community is highly
fragmented
• Need to consolidate the support
tools, programs, services and
talents in the ecosystem
• Canada needs to fuel
entrepreneurship from the bottom
up through a national
entrepreneurship network
3. Communities & Networks!
24. Proposed Initiatives:
• Creating a unified national network that
reduces fragmentation
• Engaging the government across multiple
departments
• Investing in the capacity of key national
associations
• Building entrepreneurial communities at
the local level
• Developing a unified research base
• Establishing a philanthropic foundation
endowed by successful Canadian
entrepreneurs
3. Communities & Networks!
25. Final Words!
• Canada needs to unite behind a common
vision and strategy to empower its
entrepreneurs
• We need to create a grass-root,
entrepreneur-led national entrepreneurial
network
• Welcome to the next era of Canadian nation
building – welcome to Startup Canada
27. Startup
Canada’s
2013
Programming
is
derived
from
the
findings
coming
out
of
its
2012
National
Tour.
The
focus
of
the
2013
program
is
to:
1. Facilitate
a
national
network
of
strong
startup
communities;
2. Connect
entrepreneurs
into
these
communities
to
accelerate
their
growth;
3. Celebrate
Canadian
entrepreneurs
to
promote
a
strong
entrepreneurial
culture;
and,
4. Provide
a
strong,
independent
national
voice
for
Canadian
entrepreneurs.
To
do
this,
Startup
Canada
will
focus
its
attention
on
three
national
initiatives:
Startup
Connect,
Startup
Communities,
and
Startup
Campaign
2013 Programs !
28. Our Community Speaks !
Connectivity
http://www.youtube.com/watch?
v=B0WFai9aJiw&feature=share&list=PLL_4sRnRkERmNbDONQBFsT5njmFMt0Mht
30. Our Community Speaks !
Communities
http://www.youtube.com/watch?v=HJU8WCTinqo&feature=c4-‐
overview&list=UUeZeIWVcA0LYAC6EmA4pRUg
31. It’s
time
for
Canada
to
redefine
itself
as
a
Startup
Nation
–
A
nimble,
networked
country
where
communities
are
startup
laboratories
that
create
innovative
new
businesses,
employ
people
and
make
Canada
and
the
world
a
better
place.
To
do
this,
we
need
to
build
startup
communities
that
balance
the
needs
of
entrepreneurs,
investors,
universities,
mentors,
services
providers,
government
and
communities
themselves.
• Startup
Canada
is
building
a
national
network
of
startup
communities
–
led
by
entrepreneurs
for
entrepreneurs
–
to
provide
the
foundation
of
an
intensely
connected
and
collaborative
nation-‐
wide
network,
wherein
entrepreneurs
can
plug
into
the
network
to
access
events,
support,
space,
mentors,
funding
and
much
more.
• In
doing
so,
Startup
Canada
will
work
closely
with
entrepreneurs
in
a
collaborative
pilot
project
15
Startup
Communities
at
diverse
levels
of
maturation
capable
of
demonstrating
early
tangible
results.
• This
pilot
aims
to
measurably
increase
the
number,
activity-‐level
and
effectiveness
of
15
Startup
Communities
and
to
build
the
framework
and
infrastructure
to
support
the
roll
out
of
Startup
Communities
across
Canada
in
2014.
Startup Communities !
Join or build a startup community in your city.!
Pilot
Communities
Langford
|
Prince
George
|
Lethbridge
|
Smithers
|
Winnipeg
|
London
|
York
|
Kingston
|
Ottawa
|
Montreal
|
Quebec
City
|
Charlottetown
|
St.
John’s
|
Fredericton
with
participation
from
Calgary
and
Edmonton
34. Our Community Speaks !
http://www.youtube.com/watch?
v=TwgX5K9TFWE&list=UUeZeIWVcA0LYAC6EmA4pRUg
35. Startup Communities !
Join or build a startup community in your city.!
What Communities Get:
1. Learning Program
2. Intra-Net and Best Practice Library
3. Monthly Working Group Meetings
4. Access to World Leading Advisors
5. White Labeled Website & Web
Support
6. PR, Communications and Social
Media Promotions National
7. Annual Startup Communities Summit
(October 5-6 in Edmonton)
8. Quarterly Report Cards and Impact
Dashboards
9. Annual Flag Tour
10. Annual Awards
11. Optional Delegation
36. Startup Campaign!
Spotlight on Canadian entrepreneurs.!
Celebrating and fuelling the conversation on Canadian
entrepreneurship to cultivate a more entrepreneurial culture.
• Entrepreneur Engagement
• Targeted - Women, Youth, Aboriginals, Social Entrepreneurs, French
speaking Canadians
• Global Engagement
• Government Relations Engagement
• Public Engagement
• Media Engagement
37. Startup Campaign!
Spotlight on Canadian entrepreneurs.!
Programs
Entrepreneurs
Communities
Public
Government
Media
Academics
Members
Partners
Sponsors
Social Media Campaigns through #StartupChats, Facebook & Linkedin and Blogs X X X X X X
French Communications efforts (Translate all websites, French #StartupChats, Blogs X X X X X X
PIVOTmagazine.ca (Launches in 2 weeks) X X X X X X X X
1000Startups.ca (Launches in 2 weeks) X X X X X X X
Thought Book (Release during GEW) X X X X X X X X
Startup Canada Day on the Hill (Nov 19th) X X X X X X X X
Canadian Mentorship Challenge (Nov 18-22) X X X X X X
Global Entrepreneurship Week Flag Tour (Nov 18-22) X X X X X X
Canadian Alliance for Entrepreneurship X X X X X X
Government Outreach – Quarterly Briefings & eNewsletter X X X X X
NextGen Outreach – Campus Champion Network, Startup Career LaunchPads, Students &
Startups Tool
X X X X X X X
Upcoming Campaigns for Women, Youth, Social Entrepreneurs X X X X X X
Bi-Weekly eNewsletters to our Community / Monthly Communities, Members, Partners and
Funders Update
X X X X X
Special Campaigns & Research – e.g. Financial Literacy / Hiring X X X X X X
Global engagement – Learning, Liaison, Secretariat for Startup Nations & Startup
Generation
X X X X
