The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among millennials, with the majority of app usage concentrated on users' most frequently used apps.
56. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
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For more information on the report, please contact:
Adam Lella, Senior Marketing Insights Analyst, alella@comscore.com
Andrew Lipsman, VP Marketing & Insights, alipsman@comscore.com
Ben Martin, Director Global Marketing Insights, bmartin@comscore.com
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