If you have limited budgets and human capital to manage your social media marketing programs, this white-label platform will help you offer highly engaging and viral branded experience on Facebook. This solution is a crowdsourcing platform for Facebook. In this case, crowdsourcing means that your customers are creating the content and the engagement - while you get the branding and traffic.

1. Drive more sales
by generating more
Facebook conversations!

2.  The Conversation Engine for
Facebook is a designed to
increase customer loyalty,
turn customers into brand
evangelists and drive more
sales
 Content is generated by you or
your visitors for other visitors to
read, comment and vote on
 These conversations and actions
breed further engagement via
Facebook's viral channels
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3.  According to the Altimeter group,
brands that engage the most in in
social media saw their revenue grow
over the past year by 18% while the
least engaged brands saw losses of
negative 6%.*
 The two top brands, Starbucks and
Dell are both using crowdsourcing**
applications similar Social Intent’s
“Conversation Engine” as a
centerpiece of their social media
engagement strategy.
*http://engagementdb.com
**http://bit.ly/crowd101
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4.  Multiple levels of Facebook integration
◦ Works as a standalone Facebook app
◦ Can be integrated into your Facebook Fan page
◦ Can also be a stand-alone site w/Facebook Connect
 A scalable, no-hassle hosted platform
◦ No tech investment or management required
◦ Includes ongoing maintenance and bug-fixes
 Flexible customization and branding
◦ Look and feel in your branding
◦ Free, contextual ad serving for your products
◦ Customizable features and functionality
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5. “Debt Discussions
taps into the
collective wisdom
of Facebook
members looking
to share ideas on
how to get out of
debt or save
money”
Try it out here:
www.bit.ly/equifax
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6. 1 ‘Full post’ page
(text, links, images/
video are possible)
Every post can be 6
2 shared via FB Wall or
email
7 1
3 Save favorites in
private list 2 3
4 Users can comment
on any post and push
comments to their
profile & friends’
walls
4
5 Example of user
comment
6 Contextual ad (based
on topic of post) 5
7 Users can vote for
posts they think are
great, similar to
digg.com
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7. Custom
Branded
Graphic
Friends
click
on the
Post and
Are taken
to app
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8.  Standard User functionality  Standard Marketer
Functionality
◦ Submits content (text, images,
video, etc.) ◦ Customizable feature set and
branding
◦ Vote on content
◦ Advanced usage statistics
◦ Save favorites in private list
◦ Incoming traffic analysis (see
◦ Browse submissions by ‘most which one of your marketing
recent’ – ‘hot’ – ‘popular’ and channels are converting the best)
‘random’ or ‘popular among
friends’ ◦ Contextual ad serving
◦ Earns ‘points’ by voting, sharing ◦ Click-through tracking
and submitting
◦ Monitoring & Moderation tools
◦ Can share content via Facebook
messaging, Wall/Newsfeed and
traditional email
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9.  Give visitors a reason to
engage with you on Facebook
and introduce their friends to
your brand
 It is a tremendous ‘free’ viral
traffic driver for your off-
Facebook properties, such as
content sites, blogs or
eCommerce sites
 By engaging customers in
content creation, minimal
human intervention is
required on your part!
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10.  Electronics company seeking users to  Cosmetics brand enabling customers to
submit tips, tricks and hacks for getting share make-up tips & how to videos
the most out of their products
 DIY brand enabling users to share their
 Entertainment company asking users to favorite projects
submit their funniest videos, jokes or
celebrity quotes  Athletic brand enabling users to share
their favorite workout routine
 Packaged goods company sourcing new
product ideas from their customers  Entertainment brand enabling users to
share their favorite music videos
 Food manufacturer seeking users to
submit their favorite recipes using the  Software retailer enabling users to share
company’s ingredients their favorite apps (e.g. iPhone,
Blackberry, etc.).
 Environmental organizations looking for
users to submit ideas on ‘how to live  Political organizations seeking campaign
green’ ideas
 Weight loss: diet & exercise tips, product  New mother/father tips with various
recommendations (favorite meals, etc) stages of pregnancy, the first year and
up, product recommendations, diet tips,
etc.
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11.  Setup (live in 1-3 weeks!)
◦ Custom branding
◦ Custom ad serving
◦ Custom functionality
 Maintenance
◦ Tier-1 storage hosting & backup
◦ 24/7 access to reports
◦ Email & phone support
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12. Contact us for a demo today
Vidar Brekke
CEO, Social Intent
www.socialintent.com
http://twitter.com/social_vidar
P: (646) 465-2965
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