1. I Have a Website
Now what do I do?
Vid Luther
Monday, June 4, 12

2. this is not a talk about
• how to get more traffic to your website
• how to get people to pay you more
• how to “engage people in meaningful
conversations”
Monday, June 4, 12

3. The purpose of most websites today
Monday, June 4, 12

4. IS THIS A RED SLIDE?
My name is Vid Luther (no relation to Lex Luthor)
Started a company two years ago
Have been testing / refining the following since
I want to help small businesses become medium
businesses
Monday, June 4, 12

5. But I installed Google analytics already
• is your phone ringing?
• am I getting more emails than I want?
• how long does it take someone to decide
to do something i want them to?
Monday, June 4, 12

6. I GET A zillion visitors per hour
• Good for you
• who’s paying for them?
Monday, June 4, 12

7. slightly better results
Monday, June 4, 12

8. A funnel
• How many people came to the homepage?
• how many clicked the pricing page?
• how many clicked on sign up?
• how many saw the sign up page?
• how many signed up?
Monday, June 4, 12

9. Longer sales cycle?
• How many people came to the home page?
• how many clicked on the “request more
info” button?
• how many filled it out?
Monday, June 4, 12

10. HOW DO I MEASURE IT?
Gravity Forms
Google Analytics
MixPanel (www.mixpanel.com)
KissMetrics (www.kissmetrics.com)
Visual Website Optimizer / Optimizely
Monday, June 4, 12

11. REAL WORLD EXAMPLE
Monday, June 4, 12

12. SIGN UP FUNNEL
Monday, June 4, 12

13. MIXPANEL
Monday, June 4, 12

14. SHAMELESS SELF PROMO
https://github.com/zippykid/mixpanel-wordpress
Monday, June 4, 12

15. Vid Luther
http://www.zippykid.com/
Vid Luther - ZippyKid
Monday, June 4, 12