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The Secrets of Yahoo! Canada Summit Series July 9, 2009 by Kevin Nalts, willvideoforfood.com kevinnalts.com © WillVideoForFood, LLC Viral Video

Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One of the most watched and highest rated YouTube channels with nearly 30 million views Click to see nalts on yahoo video Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

History of Viral Videos Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

A Word from the “Viral Video Genius”

What is Viral Video? ,[object Object],Adapted from Wikipedia “ Wikipedia is the best thing ever. Anyone in the world, can write anything they want about any subject. So you know you are getting the best possible information.” -- Michael Scott, The Office.

Online-Video Vital Signs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges Brands Face ,[object Object],[object Object],[object Object],[object Object],[object Object],Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

What’s Hot in Video? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(source: eMarketer 2008)

Secret Sauce of Online Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of Viral Video Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prevailing Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Someone Else Learned the Hard Way for Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Partnering with “Weblebrities” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Mentos ,[object Object],[object Object],[object Object],[object Object],Unknown YouTuber who ranks high on searches for Mentos.

Mentos Short Comedy Videos ,[object Object],[object Object],[object Object],[object Object]

What Do Videos Cost? ,[object Object],[object Object],[object Object]

Power of Video and SEO ,[object Object],[object Object],[object Object]

Measurement ,[object Object],[object Object],[object Object],[object Object]

Viral Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Biggest Barrier Your Brand Faces? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Can your company can’t get out of its own way? (marketing vs PR vs legal vs promotions vs technology)

What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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