Grassroots is a BTL activation agency founded in 2006 in Vietnam. They have a team of young activators across Vietnam and provide services such as activation, auditing, merchandising, and event management. Their motto is innovation, creativity, and effectiveness to add value for clients' brands. They have worked with many major brands on various BTL projects throughout Vietnam, providing services such as sampling, banner hanging, auditing, roadshows, and events. Their goal is to understand customers and provide strategic and effective grassroots marketing support to help strongly support their clients' brands.

1. Credential

2. • Grassroots is founded in 2006
with the main business scope
in BTL activities in a wide
range which include
activation, trade audit,
merchandising, and event
management
• Grassroots is of a team of
young and active activators all
around Vietnam with the
reach to all MT and GT
channels nationwide
• Innovation, creativity and
effectiveness is the motto for
GRT team to add value for
clients’ brands

3. What we do?
Concept development of BTL activities
Activation in MT & GT
Merchandizing & Audit
Promoter & Sales consultant
Mystery Shopper
Roadshow & Sampling
POSM Display
Production for POSM

4. Why Grassroots Activation?

5. Why Grassroots Activation?
We place ourself in the shoes of our clients in order to make a good
decision for the brands benefit.
Quality service is the real value we bring to our clients.
Our professional services = well organized network + well trained staff
+ synergized flow in work and communication.
Transparency and accuracy in providing quotations with competitive
cost, commitment & integrity as primary principles
We act as grassroots which help
strongly support our client’s
marketing trees
Vision

6. Why Grassroots Activation?
Knowledge and expertise in understanding the needs, providing insight
of customer preferences.
Deep understanding of Vietnamese culture and values.
We have served hundreds of activation projects in auditing, banner
hanging, sampling, POSM, activation.
We run the leading activation project at Unilever.
Experience

7. Why Grassroots Activation?
Young, creative and dynamic
Management Board from MNC
we chose well trained and result oriented team members
Teams’ integration closely to clients’ brand strategy.
Human resource concentration by frequently staff Training.
People

8. Our team
Operation team
Production team Logistic team
Project executive
Account service Project leader
Management board
Administrator Finance

9. Our clients

10. Working process
Client briefing Account team
Creative & Account team, Supported by Operation
Proposal & Presentation
team, Design, Production
Account team & Client
Client approval
Implementation Operation team, Logistic & Production team
Evaluation & Report Project leader & Account team
Feedback Marketing/Brand dept (client)

11. How we well manage?

12. How we well manage?

13. What we’ve done?
Brands Sampling Banner Audit PG Roadshow Event Others
providing
POND’S  
VASELINE     
HAZELINE    
SUNSILK  
DOVE 
CLEAR  
LIFEBUOY  
KNORR 
CLOSE-UP 
P/S  
OMO 
COMFORT  
VIM 
SUNLIGHT  

14. What we’ve done?
Brands Sampling Banner Audit PG Roadshow Event Others
providing
NO1 CONDOM   
VIB BANK 
TECHCOMBANK 
NUTIFOOD
PANASONIC 
SFONE
ROMANO 
HUGGIES 
CHIN-SU   
TIẾN VUA  
POCA 
MIRINDA 
3 MIEN NOODLE 
CYVEE 
HAPI KIDS 

15. What we’ve done?
POND’S BA MASTER
Provide Sales Consultant in MT (Co.op, Metro, BigC, others…)
Start in 2006 to present, with over 300 staffs
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

16. What we’ve done?
BEAT PLAN - PROSKIN
Audit & Supervision Retail Ambassadors (~600 RAs in NTW)
Start from 2009 to present
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

17. What we’ve done?
WORKSHOP WOMAN ASSOCIATION
Conference & consultant about skin-care for woman in rural
Executive in 2007-2008, GT 12
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

18. What we’ve done?
TRIAL BOOTH ALCHEMY
Launching Vaseline & Consultant, skin care (in MT)
From 2008 – 2009, GT6
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

19. What we’ve done?
VASELINE MEN – PG IN LINE
Consultant in line (modern trade: Co.op, Metro, BigC)
Jul 2010, Ho Chi Minh, Ha Noi, Hai Phong, Dong Nai
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

20. What we’ve done?
AUDIT VASELINE
Audit display depend on quota of Vaseline in shop.
Start in 2009, 3,000 shops in GT20
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

21. What we’ve done?
VASELINE AURORA SAMPLING
Introduce Vaseline Healthy White to Target Consumer
Jun 2010, Ho Chi Minh & Ha Noi, 35.000 samples
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

22. What we’ve done?
HANGING CLEAR BANNER
Sample size: 8.500
Scope: GT16
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

23. What we’ve done?
HANGING SUNSILK BANNER
Sample size: 11.700
Scope: GT22
UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

24. What we’ve done?
KNORR - FOOD REDEMPTION
2009 – GT6 with over 50 chiefs
2010 phase 1, GT17 with over 500 chiefs and over 1,100 gifts
UNILEVER | knorr p/s close-up omo comfort vim-sunlight

25. What we’ve done?
HANGING P/S BANNER
Sample size: 9.750
Scope: GT34
UNILEVER | knorr p/s close-up omo comfort vim-sunlight

26. What we’ve done?
HANGING CLOSE-UP BANNER
Sample size 9,700
Scope: GT31, add-in poster & self-talker
UNILEVER | knorr p/s close-up omo comfort vim-sunlight

27. What we’ve done?
AUDIT COMFORT
Sample size 19695
Scope: GT18
UNILEVER | knorr p/s close-up omo comfort vim-sunlight

28. What we’ve done?
AUDIT VIM-SUNLIGHT
Phase 1: GT6 with 9 distributors, 2000 shops
Phase 2: GT6 in August 2009
UNILEVER | knorr p/s close-up omo comfort vim-sunlight

29. What we’ve done?
VIB PROMOTION (LEAFLET DELIVERY)
Phase 1: 400,000 in GT8 (Jan – Mar 2010)
Phase 2: 130,000 in Ha Noi & Ho Chi Minh (Jun 2010)
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

30. What we’ve done?
TECHCOMBANK (LEAFLET DELIVERY)
In 2009, 2 phase with total 600,000 samples.
At GT5 (350,000) and then GT3 (250,000).
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

31. What we’ve done?
TIEN VUA NOODLE BANNER HANGING
Sample size: 15,000
Scope: GT18
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

32. What we’ve done?
CHIN-SU TOP-BOARD HANGING
Sample size: 2,000
Scope: GT46
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

33. What we’ve done?
TIEN VUA NOODLE SAMPLING D2D
Sample size: 850,000
Scope: GT12
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

34. What we’ve done?
SALE-FORCE IN STORE
GT17 in North Vietnam
From 2008 to present, head-count over 300 PGs.
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

35. What we’ve done?
MIRINDA EVENT
Hiphop, Cosplay contest
September 2008
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

36. What we’ve done?
POCA BANNER
Sample size: 1.100
Scope: Ha Noi city
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

37. What we’ve done?
COLGATE TOTAL (BANNER HANGING)
Sample size: 1.000
July 2010 (In Ha Noi only)
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

38. What we’ve done?
NO 1 CONDOM EVENT
At restaurants in 7 key cities, for Condom communications from 2007
– 2008, phase 1 – 35 shows, phase 2 – 90 shows, phase 3 – 90 shows
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

39. What we’ve done?
HAPI KIDS SAMPLING
In Ho Chi Minh city only
Sample size: 90,000 samples
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

40. What we’ve done?
I’M IN CYVEE, ARE YOU?
Leaflet delivery with ample size: 60,000
July 2007, in Ho Chi Minh only
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

41. What we’ve done?
ROMANO LEAFLET DELIVERY
Sample size: 380,000
Scope: GT7
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

42. What we’ve done?
5 SENSES DAY
On Children day
In Ho Chi Minh city
VIB BANK | TECHCOMBANK | MASAN | PANASONIC | PEPSI | COLGATE | PSI | ICP | CYVEE | UNZA

43. thank you