Each one of us gives out more digital signals in the cyberspace than we actually realise. Leading marketers are gaining capabilities to make sense of those signals so that their messages can become more engaging and relevant to us.
Leapfrog the competition – learn from what has already been done for addressing the digital self and start thinking about personalization driven by data, content and optimisation. Now I am going to change gears…when you build your strategy around the digital self of your customer and use data, content and optmisation to their maximum, you become more relevant to your customer. However, that is not the only benefit of focussing on data, content and optimisation…focussing on these also allows us to…
…start changing the world through digital experiences, one digital experience at a time…time after time.