Why marketer should More Focus on Women .

1. Vijay Kumar Mishra (98)

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Different Traits
Marketer need to influence
Society impose certain gender need
West does not compel

7. Food and Grocery
Kitchen Appliances
Children
Jewelry
General appliances.

8. Marketer Target
Indian

9. Women Consumer and
Her Values
Upbringing and Education
More importance to family than to herself
Perception Nuances
The biggest question mark-??
What actually women see in men
 Humour
 Strength
 Gift of gap
 Character and MORE!!!
Is That Enough??

10. Transmission and Reception of
Communication by Women
Better Articulation
Major Factor-Economy in Purchase
Durability given more importance
Good listener
Good differentiating and concentrating
power.

11. Reuse of Packaging
Material..
 Attraction towards Re use of Packaging Material..
 Conscious about Recycling and reduction of waste.

12. Women’s attitude toWards
Advertisements..
 Advertisements- Product Information only.
 Researches- ads have to attract first & inform next.
 Ads depicting children attract attention of women.
 Protective Instincts- “Fear” and “Security”.
 Ads highlighting Economy and Durability.

13. Special Faculties of Women
Women’s Brains are
better developed.
Growth is cerebral for women and physical
for men.

14. Special Faculties of Women in
the four p’s of marketing:
• Eye for beauty
• Quick Visual Grasp
. Patience
.Eye for Economy

15. Word of Mouth
Meaning
 Unpaid form of promotion oral or written in
which satisfied customers tell other people how
much they like a business, product, service, or
event.
 Word-of-mouth is one of the most credible forms
of advertising because people who don't stand to
gain personally by promoting something put their
reputations on the line every time they make a
recommendation.

16. These personal recommendations are usually
given by “women” to promote a product or
service.
Companies depend upon women consumers
because it produces good results at a very low
cost.

17. Advantages
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Effectiveness of recommendation.
Cheap method of marketing
Encourages better products and services
Strengthen brand image.

18. Disadvantages
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Negative feedback
Tracking issue
Limited audience
Spread slowly.

19. Types of Word of Mouth
• PERSONAL
Personal communication is conversation
based. It is difficult to ignore and a powerful
influencing tool.
• DIGITAL
Digital communication can involve
conversations or one way electronic
communication. Although less powerful than
personal communications, they allow a
message to travel quickly over long distances.

20. • VIRAL ADVERTISING
Viral advertising is a method of advertising
which relies on digital transmission, but
doesn't necessarily require any first hand
brand experience for it to be passed on.

22. How Does It Works

23. Fact of Word of Mouth

24. Implications of Word
of Mouth
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Beauty Products.
Baby care Products.
Personal Care Products.
Food and Beverages.
Hotels and Restaurants.
Events and Movies.
Automobiles.
Mobile Phones.