For the audio companion to these slides, please e-mail vik@phoneBlogger.net - How can you push your website to the top of Google (aka, SEO)? How can you use Google to boost word-of-mouth referrals? What are the best practices for Pay-Per-Click Adwords? See what creative lawyers are doing with YouTube. Google’s platform is the 2nd largest for blogging. Moreover, your Google+ verified Page will literally put your practice on the Map! But there are specific do’s & don’ts that Google has revealed, experts have experienced, and Attorney Advertising rules prohibit.

1. Email: Vik@phoneBlogger.net | 516.642.4100
The 5+ Parts of
Marketing for Attorneys
How can you push your website to the top of Google (aka, SEO)? How can
you use Google to boost word-of-mouth referrals? What are the best
practices for Pay-Per-Click Adwords? See what creative lawyers are doing
with YouTube. Google’s platform is the 2nd largest for blogging. Moreover,
your Google+ verified Page will literally put your practice on the Map! But
there are specific do’s & don’ts that Google has revealed, experts have
experienced, and Attorney Advertising rules prohibit.
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2. Email: Vik@phoneBlogger.net | 516.642.4100 2

3. Email: Vik@phoneBlogger.net | 516.642.4100
The Google Marketing e-niverse
1) Google Adwords, pay-per-click
2) Google+ Pages, putting you on the Maps
3) SEO Basics & Thumb-rules
4) YouTube uses & benefits
5) Google Blogger & its peers
• Google Alerts
• Google Analytics: Traffic tracking
• Relevant ‘Atty Adv’ disclaimers
** No need to take notes. I can email you this PPT.
*** But please write down questions to ask later.
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4. Email: Vik@phoneBlogger.net | 516.642.4100
1) “PPC” Google Adwords
• Auction to the highest bidder, demand-driven
• Content-based keywords decrease cost
• Use client-driven phrases, not esoteric jargon
• “Any budget,” preferably localized
• Advertising requires repetition & consistency
– E.g., Adwords ‘remarketing’
• Link to specific call-to-action “landing page”
– capture email addresses to follow-up
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5. Email: Vik@phoneBlogger.net | 516.642.4100
2) Google+ Pages, on the Maps
• “Gmail” networking Profiles being phased out
• G+ Page is your ‘official’ Google listing
• Reviews from Google users & aggregated
• Post your blog, video & other content!
• Use #hashtags & keywords in the Intro...
• Google your (firm) name; see if you have a Pg.
• Verify your address (Page) for better results
• Should it have the “Atty Adv” disclaimers?
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6. Email: Vik@phoneBlogger.net | 516.642.4100
3) SEO Basics & Thumb-rules
1. How old is your site URL? (‘deep roots’)
2. How fresh is your content? (‘green leaves’)
3. How many interlinked pages? (‘trunk’s branches’)
• Keywords in context/content (i.e., semantic)
• Keywords in page titles & URLs (slugs)
• <h1, h2, h3> tags & meta descriptions
• Search shows 150 characters in 1st paragraph, by default
• Images should have alt/title descriptions!
• 1-way back links from reputable sources
• Mobile responsive & optimized for non-desktop searches
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7. Email: Vik@phoneBlogger.net | 516.642.4100
4) YouTube uses & benefits
• Create a channel for your firm (don’t just upload)
• Brand it with your website header & headshot
• General welcome video
• Video blogging & insights
• Voice over PPTs
• Use keyword/tag options
• Title & description for indexing & search
• <3 minute self-made quickies (mobile & promo)
• HD/pro audio & 10+ minutes for full screen & TV
• Should have the “Atty Adv” disclaimers?
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8. Email: Vik@phoneBlogger.net | 516.642.4100
5) Google Blogger
• Indexed as well as WordPress
• Quicker, less customizable or sophisticated
• Blogs are best integrated into your website
– See SEO best practices slide!
• More than once a week for SEO
• Bi-weekly is enough for WOM
• Topics? BlogBrainstormer.com
• Quote, co-author & interview for x-promotion!
• Should have the “Atty Adv” disclaimers
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9. Email: Vik@phoneBlogger.net | 516.642.4100
Google Analytics
• Copy/paste simple code into your website
– or use Wordpress ‘plugins’
• See traffic from website links & search terms
• Shows WHERE (site & geo), not WHO (names)
• See bounce rates & time spent on pages
• From simple to sophisticated ‘flow’ tracking
• Start free then hire an Certified expert
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10. Email: Vik@phoneBlogger.net | 516.642.4100
Analytics sample screenshot
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11. Email: Vik@phoneBlogger.net | 516.642.4100
Google Alerts
• A ‘reverse search engine’ emailing you results
• Login with your (Gmail) Google Account
• Track ‘esoteric’ keywords, VIP & ‘competition’
• Find ideas for blogging & media relations
– Introduce, quote/credit & then link to
– ‘Pingback’ notifications build relationships
• Comment on media/blogs (& link back in sig)
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12. Email: Vik@phoneBlogger.net | 516.642.4100
Relevant “Attorney Advertising”
Model Rules from ABA Code of Professional Responsibility
1. NOT Legal Advice or Client Relationship
2. “Attorney Advertising”
3. “Weightwatchers” Disclaimer
4. Archive Website Changes for 3 years
5. Anti-Solicitation Rule & other ABA rules remain
PASTE THESE 3 SENTENCES AS A UNIT:
{This is considered Attorney Advertising by some Bar
Associations. Prior results do not imply similar results.
Communication does not imply Attorney-Client relationship.}
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13. Email: Vik@phoneBlogger.net | 516.642.4100
Questions & Next steps
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• Google & YouTube for how-to tutorials!
• Email me specific questions as you get started:
– vik@phoneBlogger.net
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