1. First web portal for kids and tweens

2. Tvidi.ru is a JV of RosBusinessConculting and Tweegee (Israel). Tvidi was launched in October, 2008 with limited access; open release in February, 2009. Tvidi’sconcept is based on successful record of Israeli web portal for kids Tipo.co.il. 85% of Israeli kids are registered on Tipo.

3. Registration Dynamics Everyday on Tvidi.ru: Up to 2 000 kids create accounts About 50 000 kids visit website Spt 1, 2011 = 1 291 537 registered users

4. Monthly Unique Visitors and Pageviews Dynamics Every month our kids view more than 19,000,000 pages. Average pageviews is 20 pages Average time on site is 13 minutes Pageviews Dynamics

6. Visitors by Russian regions

7. «Kvasenok heroes adventures» Contest August, 2010

8. Fairytales Contest «Kvasenok heroes adventures» Task: To write a fairytale aboutKvasenok and his friends Comments: More than 1 100 commentsin 2 weeks, More than 820 written fairytales

9. Announcement of the contest Banner CTR: 1,13% Contest promo Button CTR: 1,12%

10. «Legend of the Guardians» and «Cats & Dogs»Year 2010

11. “Legend of the Guardians” cartoon Banner Cartoon promo Button Announcement in the “News of the day” channel

12. Article about the movie and forum Comments: 6 432 viewings, More than 220 commentsin 1 week

13. «Legend of the Guardians» Branded Forum "Legend of the Guardians " branded Forum with announcement article and trailer of the movie. Kids were offered to discuss cartoon and different legends they know. Viewings- 44 373 Posts – 193 Backgrounds used– 1353 Branded background

14. «Cats & Dogs» Announcement Branded header Button Movie promo Announcement onthe “News of the day” channel Banner

15. «Cats & Dogs» cartoon Comments: 16 321 viewings, More than 700 comments in 2 weeks

16. «Yogi Bear» cartoonYear 2010

17. Announcementof «Yogi Bear» cartoon Announcementof cartoon at the Promo channel Banner Announcement of cartoon on the«News of the day» channel

18. «Yogi Bear» cartoon Promotion of Branded game Branded game channel Game promotion Banner Unique users reach: 243245ppl

19. «Yogi Bear» cartoon News Children's comments : 1 766 viewings in 2 weeks

20. «Collect the Smurfs!» contest2011

21. Announcement of the «Smurfs» movie Button CTR: 3,74% Main page announcement Movie Promo Banner CTR: 1,76% Announcement of the contest on the«News of the day» channel

22. «Collect Smurfs!» contest More than 1 700 000 page viewings , More than 120 000 collected Smurfs, 12 000 participants in 2 weeks

23. Contest News Comments: 7 068 viewings, More than 200 comments in a week

24. “Cartoon Network” TV channel Year 2010

25. Cartoon Network Banner CTR: 2,95% News Promo Button CTR: 2,53%

26. Cartoon Network Quiz Comments: The task was to find answers and tips to the quiz at Tvidi Cartoon Network channeland on Cartoon Network TV channel. Kids works examples: More than 4000 participants, More than 900 comments

27. Branded Forum Entrance to the Cartoon Network Forum Banner CTR: 1,22% Branded background Viewings- 170078 Posts– 1713 Backgrounds used– 7755

28. Contest - Quiz «Ben 10» The Quiz was devoted to the “magic” date 10.10.10 Kids were supposed to find tips on Tvidi’s Cartoon Networkchannel. The final task was to create “Ben’s 10” new embodiment. Works of the winners:

29. Mailing Invitation cards for “Ben’s 10” Day were sent through e-mails. Cards sent: 276 383 More than 5000 childrenfollowed the link from a card to the “Ben 10” trailer Invitation card «Ben 10» trailer

30. Cartoon Network Game Game: Banner CTR: 2,39% Game comments:

31. Announcement of the Cartoon Network’smoving to their own website Banner CTR: 1,22% More than 11 000 followed the link to www.cartoonnetwork.ru Banner CTR: 1,27%

32. Tvidi’s Cartoon Network Channel More than 450 000 channel viewings and 35 000 trailer viewings in 6 months

33. «World full of Smiles» contest 08.04.2010-29.04.2010

34. “World full of Smiles” Contest «World full of smiles» More than 2800 participants in 3 weeks Branded background The task was to find a smile in surrounding objects, take a photo and upload it to the Beeline Forum. Example of a smile.

35. Article about the contest Kids comments: Max in Beeline Branded clothes More than 2400 comments

36. Main page announcement Banner CTR: 0,97% Button CTR: 2,79% News promo Announcement on “News of the day” channel

37. Beeline loyalty and knowledge poll 30 147 participants 19 770 participants

38. Support of movie premieresYear 2010

39. Main page branding «Rapunzel». Leads to the promo page «Alice in Wonderland» leads to the magic letter

40. Cool branded letter With a help of web-instruments children create a beautiful animated flashcard with cartoon characters. It can be send to friends or take a part in a contest. Colorful mailing-invitation to participate in a Disney contest. CTR – from 40%

41. Fascinating Quiz for the most fastest More than10 000 participants in 2 weeks!

42. ТеdiPlay juicesummer 2010

43. Virtual Tvidi Worlds– space for branding Tedi Play Branded elements on the streets Links from branded elements lead to the promo page CTR – 3,2%

44. In2 months children “bought” 300 000 itemsbranded with Tedi Play juice Unusual furniture

45. Contest 5 000 participants in6 weeks! Contest of stories, photosand videos about the active way of living. Kids upload their works to the special branded forum.

46. Sony PSP Patapon 3Spring 2011

48. Comment

49. Evaluate

50. See the Leaderboard

51. Send a link to a friend

52. Post it at Vkontakte and MoiMirGame

53. Lego NinjagoWinter 2010-2011

55. Exclusive videos

59. Special project2010-2011

61. With a help of interactive communications attract kids to the brand

63. “Comic book” contest Cross-promowith the «Megamind» movie Children made more than 5000 comic books about Megamind, Ring and Ding adventures.

64. Contest- Quest Cross-promowith the «Rango» cartoon Every day children get a new secret task. For example to find a ciphered word in a text, find secret sign hided on a picture, etc. Participants who found water source, get super prizes!

65. NiveaonTvidi.Ru

66. Entrance to the Nivea channel Entrance to the Nivea Lip Care channel Announcement of Nivea news Announcement of Nivea game Nivea News

67. Nivea Lip Care channel «Nivea shiniest smile» contest Nivea games Nivea News. Updates every day BannerNivea Nivea Lip Care products catalog Nivea Forum

68. Nivea Branded News Branded News Product placement Rating

69. IKEA onTvidi.ru

70. Project № 1:IKEAat kids houses One of the main entertainments on Tvidi is designing your own house with a furniture from Tvidi catalogue. The project «Create a room of your dreams with IKEA». Tvidifurniture catalogue becomes an IKEA catalogue. All children will be able to choose chair, a floor lamp or a carpet , and place it at their houses. Childrenwill «buy»more than 150 000IKEA furniture items.

71. Example of IKEA room. Children are very proud of their houses and own-made designs. They invite friends to their virtual houses on Tvidi. We can make branded wall-papers, branded names of furniture items.

72. Branded IKEA elements in Tvidi Worlds “Billboard” placement on the main street with an announcement «Create a room of your dreams with IKEA».Link from the “billboard” leads to the article about the campaign.

73. Example of a poster placement next to the School entrance. «Create a room of your dreams with IKEA». Link from the poster leads to the article about the campaign..

74. Project №2:«Color up your room and studies with IKEA» contest Kids adore games, quizzes and contests. Pieces of IKEA furniture (sofa, computer table, bra, etc.) will appear on Tvidi pages.Children should catch and collect them on a special promo page.

75. The promo page is a scheme of a room or a class in white and black colors with IKEA items. When a child catches a piece of furniture, it appears on a scheme and gets colorful. The winner is a person who collected all the IKEA items. Kids will collect 180 000IKEA itemsin 3 weeks.

76. Main page announcement Button News promo Banner 300х250 Announcement on the “News of the day” channel

77. Wearing Justice on the way to school with a help of Tvidi

78. Floating banners + Button Button links to the Justice promo page. Moscow targeting. Floating Justice clothes banners on the all Tvidi pages. The link leads to the Justice promo page.Moscow targeting.

79. Letter of happiness from Glamour Ksyu She is cool and trendy, knows everything about boys, movies, music and fashion. Ksyu – is like the elder sister for all the Tvidi girls. She is asked «what to wear for a party?» and «what clothes are the best for school?» All the Moscow girls get letters from Ksyu where Ksyu tells about the new Justice catalogue. Link in the letter leads to the Justice promo page.

80. Justice promo page On the promo page Ksyu introduces the new Justice catalogue and promises to send it to everyone who will upload Justice accessorizes for their avatar.

81. Branded avatar Adding branded elements to the avatar catalogue. It could be trousers, t-shirt or any other accessorize from Justice collection. Justice clothes Блузка Justice

82. Tvidi user in Justice clothes. Avatar of a Tvidiuser. Kids will be able to wear Justice clothes.

83. Getting Justice catalogue! All the girls who uploaded Justice for their avatar picture get the Justice catalogue through an e-mail.

84. Let the sun shine! AmbreSolaire

85. Main page promo Загораем правильно вместе с Амбр Солер Banner 683*60 Button News promo Что такое UV?

87. When the Sun is harmful and useful

90. The task is to create a story, photo story, draw a story, etc. about proper behavior on the beach.

92. Summer with МТС

93. Main page branding Лето с МТС на Твиди! Branded header Летом с МТС веселее! Banner 683*60 Button Обсуждаем лето! News promo Летом с МТС веселее!

94. We will go, we will rush off… Летом с МТС веселее! Обсуждаем лето! МТС Connect deer Clicking on it, deer goes down

95. Connecting Adeer skips down through the whole page MTC Promo Привет!!! Интернет есть везде! Общайся с твинейджерами на даче! Новый год летом? Это прикольно!

96. With МТС you’re always at Tvidi! A deer activates the promo. Clicking the different buttons, a child can get not only the information about MTC advantages but to have fun as well. Привет!!! Link to the article MTC Mobile Forum МТС Connect Game Интернет есть везде! Общайся с твинейджерами на даче! Новый год летом? Это прикольно!

98. Video will show how to connect with friends through internet while you are at summer residence.

99. The article will explain it as well. Kids can leave comments here.

101. Main page announcement Banner 683*60 Share an Orbit smile with friends! News promo Button Чтобы зубы были здоровы…. Article announcement Game promo

103. Kids younger than 12 y.owon’t get to the Orbit pageHow old are You? I’m >12 <12 Thank you for your answer! Transfer to the Tvidi main page Welcome! Transfer to the Orbit page. Cookie Cookie

105. As you see your friend finishing his meal, offer an Orbit to him.+15

107. Interesting Orbit News

108. Time to chew OrbitNews! You received a letter! It’s Orbit Time!

109. It’s Orbit Time It’sOrbit Time!

113. Smiles rating

114. Every day the most white smile gets a gift–a stock of Orbit for the whole classSmile withOrbit! Smile withOrbit! Smile withOrbit!

116. Getting ready for a date or a birthday party it is important not to forget to chew Orbit. We will remind about it!Notification: Today you are going to a birthday party! After you eat a birthday cake, don’t forget to chewOrbit!

118. Ways to care about your teeth

119. New tastes from Orbit«My favorite Orbit» «Virtual dentist»

121. Orbitpromo channel onTvidi

122. Your smile Games Desktop Contests Forum News Games Smiles Contest News Время Orbit! OrbitDesktop Main Orbit page

124. How to care about teeth

126. Main page announcement Banner 728х90 News promo Button Announcement on“Newsof the day” channel Banner 240х400

127. Promo page Video contest “Become better!” Rating Clearanews Clearahill game Clearatest Rating

128. Video contest “Become better!” The task is pretty simple. Participants should record a short video about the event that made them a bit better.It could be a smile from a stranger or cleaning the room, or a song one heard on radio, etc. Each user can upload as many videos as he wants. For each uploaded video, user gets points, e.gClearpower . Everyone’s participation is recorded at the Leaderboard. The most active participant gets a gift from Clearasil.

129. Branded contest page Time till the end of the contest Rules and Prizes Upload your Video Best videos Product placement Tell friends about the contest. Invite by e-mail. New videos Users that have voted.

130. Clearatest Everyone has lacks and weaknesses. The main thing is to understand what they are and to try to improve them so you can become better/stronger. Tests from Clearasil will help to deal with it. Taking the tests, you will get to know what your weaknesses are and how to cope with them. Examples: Do you understand yourself How shy you are. Does He/She likes you Participants get points for taking tests and get Clearpower so they can move on at the leaderboard.

131. Branded Clearanews All the News can be commented, evaluated, be send to friends and be reposted at Vkontakte and MoiMir

133. Clearahill game at «New games» section

135. Comment

136. Evaluate

137. See the Leaderboard

138. Send a link to a friend

139. Post it at Vkontakte and MoiMirGame

140. Welcome to Tvidi!