This was one of my talks for goto; conference in Zurich
Designing Happiness isn't just about proper pixel placement, fancy animations or unnecessary mobile gestures. This is about trying to genuinely understand that our users aren't just "click's or views" and instead people with complex emotions. User Experience Design is a wrapper that contains the vision, strategy and overall design in mind while going through the stages of building a product, and as digital professionals we can use Maslow's hierarchy of needs to re-map the emotional connections to our products.
3. Lithium
Technologies
engage create reach infuse
on existing networks a content hub customers anywhere across the enterprise
social web communities mobile developer nation
self-service vibrant & connected experience continuity enable more innovation
customer care
globalized uniquely-branded modern device developer outreach &
integrations engagement capabilities support
analytics
insights
social intelligence
performance
45. not what they
ask for
vince baskerville | @whoisvince
46. observe problems & listen
to the questions that our
users are asking
vince baskerville | @whoisvince
47. unlike page view metrics,
(visitors, returning visitors,
& conversions), nothing
instantly tells you what
you need to know.
vince baskerville | @whoisvince
48. 4 simple yet powerful
reasons why metrics &
user data are invaluable
vince baskerville | @whoisvince
49. 1. having data solves arguments. it
removes opinions from fact; either it’s
true or not
2. data helps improve your intuition
3. data shows you how to increase
conversions
4. investors / clients / stakeholders love
data
67. when you lower all the loads
you are also lowering
engagement & entertainment
vince baskerville | @whoisvince
68. “The constraints in mobile
devices force us to focus on
what really matters emphasize
the most valuable parts [..] not
just the parts of our offering we
think ‘make sense.”
- LUKE WROBLEWSKI
vince baskerville | @whoisvince