Slides from a brief presentation at Morehouse College as a guest speaker for the Sports & Journalism Program on September 1st, 2010. Topic was about Blogging and understanding its history & relevance to current journalism strategies, presented to a diverse audience (in terms of familiarity with social media and traditional media). Reviewed why Blogging is relevant, why old and new can mesh well, case study on Masable.com, and key takeaways for beginning to Blog in any area of business. Enjoy! Contact me @whoisvince or http://whoisvince.com for anything.

1. Why Should I care About Blogs?
vince bakerville

2. Vince Baskerville
Multimedia Developer
Morehouse College
@morehouse_vb

3. What is a Blog?
✤ The term ‘blog’ comes from “web log”
✤ Coined to originally refer to web online journals
✤ Displays Chronological ‘posts’ which can be accessed at any time

4. 20th Century
Media
✤ Professional
✤ Workflow for news article:
✤ Reporters gather
information
✤ Article is drafted
✤ Reviewed
✤ Published

5. 21st Century
Media
✤ Professional
✤ also Personal
✤ Workflow for Blog Post:
✤ Think of a Topic
✤ Write Post; Publish

6. The term “news” is used loosely

7. Types of Blogs
✤ Blogger.com: Hosted; Free
✤ Wordpress.com Hosted &
Download; Free
✤ Tumblr.com: Hosted; Restricted
format; *Free
✤ Twitter.com: Hosted; Restricted
format; Free
✤ & many more...

8. How many blogs are on WordPress.com
As of June 2010: 11.4 million

9. Blog Setup
✤ Title
✤ Titles to draw in users
✤ Post
✤ = Industry news/articles
✤ Comments
✤ Personable communities that
allow 2way communication

10. Why are Blogs gaining popularity?
✤ They’re easy to create & use
✤ Either free or cost efficient
✤ Readily available to everyone

11. Why does this
matter to you?
✤ Mashable.com is #3 on the list,
yet is estimated at a value of
over $50 million.
✤ Pete Cashmore, CEO of
Mashable.com also writes a
weekly column for CNN.com
✤ Mashable.com was started only
5 years ago.

12. Use Blogs as a Marketing tool to
strengthen your brand

13. Blogs as marketing Tools
✤ Establish yourself as a industry leader
✤ Strengthen your brand; Which is yourself!
✤ Utilize social media tools
✤ Increase your visibility & validity

14. Before you begin
✤ Understand what are your goals
✤ Who is your audience?
✤ What would be your schedule?
✤ 1 post per day/week/month
✤ What is your budget

15. Review Sites
✤ BlackEnterprise.com ✤ Wired.com
✤ ClutchMagonline.com ✤ Engadget.com
✤ TheRoot.com ✤ Mashable.com
✤ NewYorkTimes.com ✤ 8bitFeed.com

16. fin
vince baskerville
whoisvince.com