7 digitale trends die leiden tot digitale intimiteit met de klanten

1. Flynth Groep
Accountancy 2.0
7 digitale trends
Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
Tuesday, June 25, 13

2. Tuesday, June 25, 13

3. 7 digitale
trends naar
“digitale
intimacy”
“Pijn is soms
best lekker”
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4. Internet is pain!
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5. •Vincent Everts
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13. • Einstein?
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14. • Einstein?
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15. • Einstein?
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16. • Einstein?
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17. • Einstein?
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23. Social Media
2.0
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32. 7 trends naar
“digitale intimacy”
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33. Lesson one: Video
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34. Videoblogger
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35. Videoblogger
Talk to Me!
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36. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
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37. Leafplan project
• a
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38. Elektrische auto 2.0?
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45. Tesla 2.0
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46. Tesla 2.0
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47. Elektrische auto 2.0
aftrek?
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48. Elektrische auto 2.0
aftrek?
• 100k kosten
• 20% btw
• 52% aftrek -> 40k
• MIA KIA 60% aftrek -> 16k
• 0% bijtelling, 0% belasting, 5ct/km
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52. Download Incrowd app
Zoek: Flynth
Neem foto’s en video’s
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53. Download Incrowd app
Zoek: Flynth
Neem foto’s en video’s
Tuesday, June 25, 13

54. Download Incrowd app
Zoek: Flynth
Neem foto’s en video’s
Tuesday, June 25, 13

55. Download Incrowd app
Zoek: Flynth
Neem foto’s en video’s
Tuesday, June 25, 13

56. Lesson two
Everybody in the
company needs to do
Social Media
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57. DELL Case
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58. DELL Case
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59. Dell notebooks
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60. Dell notebooks
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67. Dell & Social Media
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68. • 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 8.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Dell social media
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76. Lesson 3
Mobile first
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85. • Tablets everywhere!
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93. Lesson 4
Who are you & where
& who you
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94. • 2007 Twitter:Whats hot?
• 2009 4Square Which locations are hot?
• 2013 Highlight: Location based social media
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98. Whit.li api
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99. Whit.li api
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100. Whit.li api
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101. Whit.li api
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104. Who talks
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105. Blogs demografie
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106. Blogs demografie
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107. Blogs demografie
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119. Lesson 5
E-commerce
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120. Online bestedingen
2013: 13 billion euro
2011: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48
miljardTuesday, June 25, 13

121. ProductinformatieSocial tools
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122. ProductinformatieSocial tools
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124. 90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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125. Lesson 6
DATA DATA DATA
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126. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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127. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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135. Lesson 7 Expect
change!
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136. Google Glas
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137. Google Glas
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138. Urthecast
Earth HD streaming
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139. Kansen accounting 2.0
• Cyberfraude
• Online monitoring
• Vertrouwen
• Ethiek
• Marktproblemen 30%
• Gedragsproblemen 70%
• Digitale intimiteit!
• Innovatie verankeren
• Online versus lokaal?
• Big Data
• Tooling
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140. Social Media
2.0
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141. www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Tuesday, June 25, 13