The document appears to be notes from a presentation on social media and the internet. It discusses topics like the rise of user-generated content sites like YouTube and Tudou, the growth of internet-connected TVs, and the power of online video. It also covers Google AdWords, new companies like Yubby that allow creating custom video channels, and the increasing number of daily YouTube video uploads.
47. SM @AKD
• Sales: Word of mouth
• Huidige klanten,
• Recepties, Seminars,
• Artikellen
• Sociale Media
• Linkedin passief, paar discussies
• NOT Twitter, Facebook (was verboden)
• NOT Youtube, Blogs
Friday, June 17, 2011
48. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live 1.6mbit streaming video
- Live Google maps
- Twitter with driver
- Twitter with Car
- Interviews
Friday, June 17, 2011
62. What are we going to talk about?
Friday, June 17, 2011
63. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Friday, June 17, 2011
71. How do we spend our time?
4%
6%
39%
19%
33%
Friday, June 17, 2011
72. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Friday, June 17, 2011
73. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Friday, June 17, 2011
98. MS Paid $6bn for online
advertising company aQuantive
in 2007
$40B for Tmobile USA
Friday, June 17, 2011
99. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
$860M/2010
9x Sales
Business?
Friday, June 17, 2011
100. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
“Microsoft has $860M/2010
always had the 9x Sales
ability to take really Business?
great technology
and ruin it”
Friday, June 17, 2011
151. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, June 17, 2011