During the worldwide Attradius day in Volendam I gave a presentation about social media in the enterprise and the update of SXSW

1. Social Media 2012
Follow the consumer! Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente

2. • Einstein?

3. Vincent Everts?

4. Innovation acceleration
Innovation study trips:
2007: Korea
2008: China
2009: Russia
2010: Brazil

5. Tudou.com earlier then
YouTube

6. Social Media
2.0

7. • Mijn Tools

8. Videoblogger
Talk to Me!

11. DELL Case

12. Dell notebooks

14. Dell & Social Media

15. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs

17. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media

18. Location based
Social Media

19. Whit.li api

21. Lytro camera

22. Measure yourself

23. Bodymedia

24. • 12MM dik
• 10 sec boot
• super screen
• 10H batteries

25. SlideRocket

26. WeVideo

27. Urthecast
Earth HD streaming

28. Gamification
• 100.000 games
• 120.000 kids

29. Gamification: Names
recognition

30. Draw Something
20 Million downloads/6 weeks

31. • Tablets everywhere!

33. Connected Cars

34. I can do better!

37. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews

38. Not always good!

39. Olie Future?

40. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
MultitaskingTwitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends

41. 7

42. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

43. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph

45. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc

46. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube

56. 56

60. IMPACT ON BUSINESS
12

63. Online bestedingen
2009: 9 billion euro
2011: 10 billion euro
Web-influenced 48
miljard bron: thuiswinkel.org

64. Social tools Productinformatie

65. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

66. beta

70. YouTube uploads
per minute
33
22
11
2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II

71. 3 billion video’s /day
48 uur video upload /minute
800 Million Visitors
30 minuten per dag
In 30 days upload equal to 3 USA TV
channels broadcast in 60 years
2 d search engine worldwide
1 billion subscriptions

72. What do they look
bron: Frank N. Magid Media Futures 2010: Online video

73. Which channels have we selected? You Tube
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

74. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

75. 75

76. Who talks

77. Blogs demografie
Bron: Technorati 2008

78. Free

79. Professional

82. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print

83. RSS

84. RSS Readers

87. Social Networking

90. It’s now mainstream!

91. Customer service

92. “What are you doing in 140 characters”

93. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

94. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

96. The world is obsessed with Facebook

97. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

98. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

99. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

100. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

101. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

102. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell

103. Web 2.0 Trend:
Co-Creation

105. 49

106. Social Media
2.0

107. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864