Erasmus college-mba

Social innovation 2011
Follow the consumer! Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente

Thursday, December 1, 2011

• Einstein?


Volg Vincent Everts live
in zijn elektrische Leaf

- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews


Nadelen!


Olie de toekomst?


Vincent Everts?


Innovation acceleration

Innovation study trips:
2008: China
2009: Russia
2010: Brazil


Tudou.com earlier then
YouTube


Social Media
2.0


• Mijn Tools


Videoblogger

Talk to Me!


• kassa


•


Power of
online Video


YouTube uploads
per minuut
33

22

11

2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II


2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
In 60 dagen wordt net zoveel geupload als
3 TV kanalen in 60 jaar uitzenden

2 de zoekmachine wereldwijd
1 miljard abonnees

3 miljoen leden gebruiken
auto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:
Facebook: 46.2 jaar
MySpace: 5.6 jaar
Orkut: 12.7 jaar
Hi5: 1.2 jaar

Multi screen


Gebruiksverdeling

bron: twist 2011

iPhone 4


Make your
own company
TV Channel


www.yubby.com

Automatisch zoeken
op 30 video netwerken


Eerste week:
2.000 ingezonden video’s
300.000 unieke kijkers

www.yubby.com

Future of TV?


internet connected TV

2010: 425.000
2011: 820.000
2013: 60%
bron: GfK

• Geen verschil tussen passieve of actieve
3D brillen

• Na 8 kijkuren / 5 dagen lang geen
negatieve effecten op gezondheid

ESPN 3D World Cup bevindingen
90%

60%
+5% +15% +17%
+34%
30% +27%

0% Presence
Reclame retentie
Koop intentie
Reclame liking

Reclame Koop Reclame
Kijkplezier

Kijkplezier Aanwezigheid
aandacht intentie genot
2D 3D bron: Engadget HD

News


What are we going to talk about?

Web 1.0 Viral Marketing (PP)
time consumption travel

RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends


7


How do we spend our time?

TV: 39% 178 min. 4%
6%

Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06

Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h

NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h

Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph


Comscore: CPA/CPC
You are not rewarded for what you do

85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in ofﬂine sales
27% increase in online sales

• $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc


Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube


1991

1994

1996

1997

1999

2000

9200 Nokia

2001

2002

Andy Rubin

2005

2007

2008

Developers

83


Why call
via computer?

It’s
personal!


MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
“Microsoft has $860M/2010
always had the 9x Sales
ability to take really Business?
great technology
and ruin it”

100


Vision 2020
enterprise
mobility

§


109


Tablet market in 2014

110


111


112


SonicView


IMPACT ON BUSINESS
12


DELL Case


Dell notebooks


17


tekst


E-commerce worldwide

2010: !500B
+15%
Web inﬂuenced: !3000B
bron: forrester


Online bestedingen
2009: 7,3 miljard euro

2010: 9 miljard euro

Web-inﬂuenced 48
miljard
bron: thuiswinkel.org

Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

kindle
Buy books wirelessly
Download everything
wirelessly

E-ink technologie reads
the best

240.000 titels

30 hours battery &
fantastic userinterface


135


Negroponte

136


Are books going away?

137


138


139


140


beta


Who talks


Blogs demograﬁe

Bron: Technorati 2008

Free


Professional


7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ﬁne print

RSS

RSS Readers


Social Networking


“What are you doing in 140 characters”


The world is obsessed with Facebook


Internet is pain!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Revisions
Onlinecompare
collaboration

Web 2.0 software
Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Get feedback


Web 2.0 Trend:
Co-Creation


49


Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864

Erasmus college-mba

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