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Exibition 2.0
        Consumers show the way

                           Vincent Everts


vrijdag 20 november 2009
Meaningfull interactions
                    Online & Offline


vrijdag 20 november 2009
Who is
 Vincent Everts?




vrijdag 20 november 2009
Videoblogger



                           Talk to Me!




vrijdag 20 november 2009
vrijdag 20 november 2009
vrijdag 20 november 2009
find, collect,
                             publish
                           www.yubby.com
vrijdag 20 november 2009
What are we going to talk about?

                    Web 1.0 Viral Marketing (PP)
             time consumption                                              travel


                 RSS Explained Web 2.0 Kindle
         explained Marketing 2.0 Google Adwords Tudou
                            Google Docs   Online video elections 2.0
                             Twitter Amazon Yubby Co-Creation
                     Multitasking
             Google Streetview Online collaboration Social tools

                           Dell Sucks     Support 2.0 Viral Marketing
          Kryptonite Lock       Enterprise 2.0              VMS Zoomz HD   ebay
                           news resume VMS Google trends

vrijdag 20 november 2009
Web
                           1.0




vrijdag 20 november 2009
7


vrijdag 20 november 2009
Broadband internet
                  Netherlands leading in Europe
   80%
                     Netherlands: 74% (2007)

   60%



   40%



   20%


                                                                                                                    CY BG EL RO
                                                                                              PL   IE   PT CZ SK IT
                                                                    FR   SI   ES   LT HU LV
                                                     DE   EE   AT
                                      LU   UK   BE
                       DK   SE   FI
                NL


                                                     2006                              2007                     Source: Eurostat 2007

vrijdag 20 november 2009
How do we spend our time?

               TV:         39% 178 min.
                                                      4%
                                                 6%
            Radio:         33% 151 min.                    39%
                                           19%
         Internet:         19%   86 min.

     Newspaper:            6%    20 min           33%
       Magazines:          4%    18 min
                                           TV              Radio
                                           Internet        Newspapers
                                           Magazines
vrijdag 20 november 2009
Time & advertisement
                                   TV 3 hours/day/user
                                   Advertisement €200M public + €600 commercial
                                   advertisment/hour TV watching € 0,06

                                   Time online: 1,5 h pp/day
                                   Online adds €500M/yr
                                   Adds € 0,07 pp/h

                                   NewsPapers 20 min/day
                                   €750M adv revenue
                                   Adds € 0,50 pp/h

                                   Magazines18 m/day
                                   Advertisement €700
                                   Reclame inkomsten: € 0,70 pp/ph

vrijdag 20 november 2009
vrijdag 20 november 2009
• $20 miljard sales
                           • 1 Billion searches/day
                           • Money from Adwords
                           • Almost nothing from
                             Youtube, Google earth/
                             map, gmail, apps etc




vrijdag 20 november 2009
IMPACT ON BUSINESS
                                                12



vrijdag 20 november 2009
vrijdag 20 november 2009
DELL Case




vrijdag 20 november 2009
Dell notebooks




vrijdag 20 november 2009
vrijdag 20 november 2009
vrijdag 20 november 2009
E-commerce worldwide
                           2008: 400 billion euro

                 2009: 500 miljard euro
                                                +25%

                                                    bron: thuiswinkel.org

vrijdag 20 november 2009
Social tools   Productinformatie
vrijdag 20 november 2009
Product info     what else do people buy

                            what do they recommend?

                            Description of customers

 Social tools              90% social tools
                            What do they buy in the end?
                            what else?
                            Tags of clients
                            review of the reviews
                            reviews of the customers
vrijdag 20 november 2009
kindle
       Buy books wirelessly
                                   Download everything
                                       wirelessly


    E-ink technologie reads
            the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



vrijdag 20 november 2009
beta




vrijdag 20 november 2009
vrijdag 20 november 2009
•




vrijdag 20 november 2009
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


vrijdag 20 november 2009
Web2.0 tools for
                           exibition industry



vrijdag 20 november 2009
vrijdag 20 november 2009
Who talks



vrijdag 20 november 2009
vrijdag 20 november 2009
Blogs demografie




                                             Bron: Technorati 2008
vrijdag 20 november 2009
Weblogs




                           Everyone blogs!
vrijdag 20 november 2009
Try for free




vrijdag 20 november 2009
Professional




vrijdag 20 november 2009
RSS
vrijdag 20 november 2009
RSS Readers




vrijdag 20 november 2009
vrijdag 20 november 2009
vrijdag 20 november 2009
Email is broken




vrijdag 20 november 2009
Communication 2.0




vrijdag 20 november 2009
Why call
vrijdag 20 november 2009
                           via computer?
It’s
                           personal!


vrijdag 20 november 2009
The phenomenon



vrijdag 20 november 2009
vrijdag 20 november 2009
80


vrijdag 20 november 2009
vrijdag 20 november 2009
“What are you doing in 140 characters”




vrijdag 20 november 2009
Customer service




vrijdag 20 november 2009
When & how
                   do I use Twitter?




      source: Twitstats.com of @vincente
vrijdag 20 november 2009
It’s now mainstream!




vrijdag 20 november 2009
tweet
      deck




vrijdag 20 november 2009
Social Networking



vrijdag 20 november 2009
vrijdag 20 november 2009
vrijdag 20 november 2009
Internet goes mobile


                                                  88


vrijdag 20 november 2009
Mobile internet is
                            where internet
                            was 5 years ago


vrijdag 20 november 2009
New services:
                           location, location, location




                                                          94


vrijdag 20 november 2009
Video Everywhere



vrijdag 20 november 2009
35
15-02-07          ROOS - Regionale TV in 2010    35
vrijdag 20 november 2009
vrijdag 20 november 2009
vrijdag 20 november 2009
Growth of YouTube
                                             300                                                             now:
                                                                                                             13 hour of video
millions of unique visitors




                                                                                                             added every
                                                                                                             minute
                                             225                                   march 2007
                                                                                   Viacom sues YouTube
                                                                                   for $1 miljard
                                                                      october 2006
                                                                      Google buys
                                             150     july 2006        YouTube for
                                                     Daily more then $1,65 billion
                               april 2005            100 million
                                first video
                                                     watched videos
                                              75     and 65.000 added




                                               0
                                              jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    vrijdag 20 november 2009
Internetvideo
        is not just
        YouTube!
vrijdag 20 november 2009
TV vs Web viewing
                           Obama inauguration


35.5M TV viewers
69.8M Web viewers


vrijdag 20 november 2009
vrijdag 20 november 2009
vrijdag 20 november 2009
vrijdag 20 november 2009
With these HD devices
                   anyone can do it!




vrijdag 20 november 2009
Easy & everywhere




        •        Create videos with ease
        •        Let customers create
                 videos about you
vrijdag 20 november 2009
Lifestreaming

                             • Quick & easy -
                               live with 1 click
                             • If you have a webcam
                               you can stream



vrijdag 20 november 2009
Blogworld
                           Inspiring example



vrijdag 20 november 2009
vrijdag 20 november 2009
Find
                     35+ sources
                              (more on the way)




        Find, Collect, Publish
vrijdag 20 november 2009
Friends & profiles




vrijdag 20 november 2009
+35 video sources




                           & more to follow!
vrijdag 20 november 2009
Collect
Drag & drop
Edit meta
data
See
previews


                     Find, Collect, Publish
vrijdag 20 november 2009
Player page




vrijdag 20 november 2009
Manage video




vrijdag 20 november 2009
Publish it with
                              widgets




vrijdag 20 november 2009
vrijdag 20 november 2009
Elections 2.0




                             Obama Girl
vrijdag 20 november 2009
+ Exibition
                               =
             E-Exibition
vrijdag 20 november 2009
Marketing
                             2.0



vrijdag 20 november 2009
Vincent Everts
                                  www.vincente.nl
                                  www.yubby.com
                                 www.interimic.nl
                                vincent@everts.net
                              www.twitter.com/vincente

vrijdag 20 november 2009

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