Nos 2.0 trends in 6 minuten

NOS 2.0
6 minuten
Background trends

Vincent Everts #dagGerard
vrijdag 30 april 2010

Social Media
2.0


• Mijn Tools


100Mbit naar je huis

5


How do we spend our time?

TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06

Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h

NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h

Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph


• $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc


Online bestedingen
2008: 5,5 miljard euro

2009: 7 miljard euro
+30%

bron: thuiswinkel.org


Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

kindle
Buy books wirelessly
Download everything
wirelessly

E-ink technologie reads
the best

240.000 titels

30 hours battery &
fantastic userinterface


WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks


Communication 2.0


Foursquare – location meets social

€

LondonCalling.mobi

LondonCalling.mobi

Video Everywhere


Growth of YouTube
300 now:
13 hour of video
millions of unique visitors

added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
ﬁrst video
watched videos
75 and 65.000 added

0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun


Internetvideo
is not just
YouTube!

TV vs Web viewing
Obama inauguration

35.5M TV viewers
69.8M Web viewers


Internetvideo NL
4.YouTube
19. RTL.nl
24. NOS.nl
28. Omroep.nl
65. Uitzending Gemist
SKO: 34% kijkt weleens naar
online TV en hetzelfde percentage
luistert naar online radio

NL videomarkt
YouTube 78,6 8.800.000
MSN.com 13,8 1.700.000
Zideo.nl 12,6 1.600.000
Uitzending Gemist 10,6 1.300.000
123Video.nl 10,1 1.300.000
video.google.nl 8,7 1.100.000
zoomin.tv 7,6 981.000
Nuvideo.nl 7,5 962.000
VK.tv 6,9 773.000
Zie.nl 4,8 623.000

0 20 40 60 80 0 4500000 9000000

Bereik % Bezoek

bron: Emerce 11/2009

TV op internet in NL

GTST 191,869
Wie is de Mol 156,500
X Factor 127,933
Totaal 2.761.000
bron: SKO


2,3m unieke bezoekers
3,8m live streams
5,3m on demand video’s

Bron: NOS Sitestat februari


Total U.S. Online video market

Bijna verdubbeling van het aantal videos per kijker


Top 10 Online Web Brands
Ranked by Total Streams

13% groei in tijd per kijker
bron: Nielsen VideoCensus


YouTube uploads
per minuut
20

15

10

5

2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II


Video embedding
YouTube
9%
Vimeo
4%
Daily Motion
1% MySpace
1%
1%
1%
1%
Google
1%
1%
0% Blip.tv
Yahoo
Metacafe
Hulu
82% Break
Msn
Mtv
bron: Sysomos

Geschat verlies 2009

$894 per minuut
$470 miljoen totaal

bron: Zoomz


100 miljoen streams p/m
15 miljoen programma’s
1 op de 8 vanaf spelcomputer
1% vanaf mobiel (13 devices)

bron: Zoomz

6,3 miljoen
keer bekeken


Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente


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