Presentation Bsh westerstede

1. Communication 2.0 Follow the consumer! dinsdag 7 september 2010 BSH systeemhaus Vincent Everts

2. Communication 2.0 Follow the consumer! dinsdag 7 september 2010 BSH systeemhaus Vincent Everts

3. Who is Vincent Everts? dinsdag 7 september 2010

4. Who is Vincent Everts? dinsdag 7 september 2010

5. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 7 september 2010

6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 7 september 2010

7. Social Media 2.0 dinsdag 7 september 2010

8. • Mijn Tools dinsdag 7 september 2010

9. Videoblogger dinsdag 7 september 2010

10. Videoblogger Talk to Me! dinsdag 7 september 2010

11. • kassa dinsdag 7 september 2010

12. dinsdag 7 september 2010

16. find, collect, publish www.yubby.com dinsdag 7 september 2010

22. What are we going to talk about? dinsdag 7 september 2010

23. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends dinsdag 7 september 2010

24. Web 1.0 dinsdag 7 september 2010

25. Web 1.0 dinsdag 7 september 2010

26. 7 dinsdag 7 september 2010

31. How do we spend our time? dinsdag 7 september 2010

32. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines dinsdag 7 september 2010

33. Internet overtakes TV Text If the current growth continues the internet will overtake TV as most consumed media in 2010 dinsdag 7 september 2010

34. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph dinsdag 7 september 2010

36. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc dinsdag 7 september 2010

37. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube dinsdag 7 september 2010

45. IMPACT ON BUSINESS 12 dinsdag 7 september 2010

55. DELL Case dinsdag 7 september 2010

56. DELL Case dinsdag 7 september 2010

57. Dell notebooks dinsdag 7 september 2010

58. Dell notebooks dinsdag 7 september 2010

71. E-commerce worldwide 2008: 950 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org dinsdag 7 september 2010

72. Social tools Productinformatie dinsdag 7 september 2010

73. Social tools Productinformatie dinsdag 7 september 2010

75. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers dinsdag 7 september 2010

76. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobi dinsdag 7 september 2010

77. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 7 september 2010

78. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 7 september 2010

79. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave Evans bit.ly/nublack dinsdag 7 september 2010

80. kindle dinsdag 7 september 2010

81. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface dinsdag 7 september 2010

93. Negroponte 40 dinsdag 7 september 2010

99. beta dinsdag 7 september 2010

102. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 7 september 2010

110. Who talks dinsdag 7 september 2010

111. Blogs demograﬁe Bron: Technorati 2008 dinsdag 7 september 2010

116. Free dinsdag 7 september 2010

117. Free dinsdag 7 september 2010

118. Professional dinsdag 7 september 2010

119. Professional dinsdag 7 september 2010

120. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have ﬁne print dinsdag 7 september 2010

121. RSS dinsdag 7 september 2010

122. RSS Readers dinsdag 7 september 2010

123. RSS Readers dinsdag 7 september 2010

126. Communication 2.0 dinsdag 7 september 2010

127. Communication 2.0 dinsdag 7 september 2010

131. “What are you doing in 140 characters” dinsdag 7 september 2010

132. Customer service dinsdag 7 september 2010

133. Customer service dinsdag 7 september 2010

134. It’s now mainstream! dinsdag 7 september 2010

135. It’s now mainstream! dinsdag 7 september 2010

136. Twittering during TV High peaks = broadcast Low peaks = rerun dinsdag 7 september 2010

139. Why call dinsdag 7 september 2010 via computer?

140. It’s personal! dinsdag 7 september 2010

141. It’s personal! dinsdag 7 september 2010

152. Wordprocessing 1951 dinsdag 7 september 2010

159. Online collaboration dinsdag 7 september 2010

160. Revisions dinsdag 7 september 2010 compare

161. Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister dinsdag 7 september 2010

162. Get feedback dinsdag 7 september 2010

163. Get feedback dinsdag 7 september 2010

178. Web 2.0 Trend: Co-Creation dinsdag 7 september 2010

182. Social Networking dinsdag 7 september 2010

192. Internet goes mobile 88 dinsdag 7 september 2010

199. Mobile internet is where internet was 5 years ago dinsdag 7 september 2010

200. New services: location, location, location 94 dinsdag 7 september 2010

201. New services: location, location, location 94 dinsdag 7 september 2010

205. Android for the rest of us dinsdag 7 september 2010

210. Video Everywhere dinsdag 7 september 2010

211. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 7 september 2010

219. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million ﬁrst video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 7 september 2010

220. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million ﬁrst video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 7 september 2010

222. Internetvideo is not just YouTube! dinsdag 7 september 2010

223. Tudou.com bigger YouTube dinsdag 7 september 2010

224. Tudou.com bigger YouTube dinsdag 7 september 2010

227. With these HD devices anyone can do it! dinsdag 7 september 2010

228. Twitter +Blogging +Facebook +Video+IM = Uniﬁed communication dinsdag 7 september 2010

229. Social Media 2.0 dinsdag 7 september 2010

230. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 dinsdag 7 september 2010

Presentation Bsh westerstede

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