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Tuesday, February 22, 2011
TV & New Media
               Follow the consumer
               feb 22 2011
                                     Vincent Everts
                                     +31647180864




Tuesday, February 22, 2011
TV & New Media
               Follow the consumer
               feb 22 2011
                                     Vincent Everts
                                     +31647180864




Tuesday, February 22, 2011
Vincent Everts?




Tuesday, February 22, 2011
Vincent Everts?




Tuesday, February 22, 2011
InterimIC innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Tuesday, February 22, 2011
InterimIC innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Tuesday, February 22, 2011
Tudou.com bigger YouTube




Tuesday, February 22, 2011
Tudou.com bigger YouTube




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Social Media
                                2.0



Tuesday, February 22, 2011
• Mijn Tools




Tuesday, February 22, 2011
Videoblogger




Tuesday, February 22, 2011
Videoblogger



                             Talk to Me!




Tuesday, February 22, 2011
Videoblogger



                             Talk to Me!




Tuesday, February 22, 2011
• kassa




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Future of TV?

Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Cut the cable
Tuesday, February 22, 2011
1.6 miljoen in 2 yr
                             (1,6% of total)



Cut the cable
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
On demand IP video




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Apple TV




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Make your
                             own company
                              TV Channel

Tuesday, February 22, 2011
Make your
                             own company
                              TV Channel

Tuesday, February 22, 2011
Tuesday, February 22, 2011
What are we going to talk about?




Tuesday, February 22, 2011
What are we going to talk about?

                    Web 1.0 Viral Marketing (PP)
             time consumption                                                travel


                 RSS Explained Web 2.0 Kindle
         explained Marketing 2.0 Google Adwords Tudou
                              Google Docs   Online video elections 2.0
                             Twitter Amazon Yubby Co-Creation
                      Multitasking
             Google Streetview Online collaboration Social tools

                             Dell Sucks     Support 2.0 Viral Marketing
           Kryptonite Lock        Enterprise 2.0              VMS Zoomz HD   ebay
                             news resume VMS Google trends

Tuesday, February 22, 2011
Web
                             1.0




Tuesday, February 22, 2011
Web
                             1.0




Tuesday, February 22, 2011
7


Tuesday, February 22, 2011
7


Tuesday, February 22, 2011
7


Tuesday, February 22, 2011
7


Tuesday, February 22, 2011
7


Tuesday, February 22, 2011
How do we spend our time?

                                        4%
                                   6%
                                             39%
                             19%


                                    33%




Tuesday, February 22, 2011
How do we spend our time?

                TV:          39% 178 min.               4%
                                                   6%

            Radio:           33% 151 min.                    39%
                                             19%
         Internet:           19%   86 min.

     Newspaper:              6%    20 min           33%
       Magazines:            4%    18 min
                                             TV              Radio
                                             Internet        Newspapers
                                             Magazines
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Time & advertisement
                                     TV 3 hours/day/user
                                     Advertisement €200M public + €600 commercial
                                     advertisment/hour TV watching € 0,06

                                     Time online: 1,5 h pp/day
                                     Online adds €500M/yr
                                     Adds € 0,07 pp/h

                                     NewsPapers 20 min/day
                                     €750M adv revenue
                                     Adds € 2,00 pp/h

                                     Magazines18 m/day
                                     Advertisement €700
                                     Reclame inkomsten: € 2,50 pp/ph

Tuesday, February 22, 2011
Tuesday, February 22, 2011
• $32 billion sales
                             • 20 Billion searches/day
                             • Money from Adwords
                             • Almost nothing from
                               Youtube, Google earth/
                               map, gmail, apps etc




Tuesday, February 22, 2011
Google adwords
          •Easy to set-up
          •Easy to budget
          •Price per keyword
    Also on
    YouTube

Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Android biggest OS in 2010 (usa)




                                              41


Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
iPhone 4




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
§



Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
IMPACT ON BUSINESS
                                                  12



Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
DELL Case




Tuesday, February 22, 2011
DELL Case




Tuesday, February 22, 2011
Dell notebooks




Tuesday, February 22, 2011
Dell notebooks




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
E-commerce worldwide


                             2010: €500B
                          +15%
          Web influenced: €3000B
                                           bron: forrester

Tuesday, February 22, 2011
Social tools   Productinformatie
Tuesday, February 22, 2011
Social tools   Productinformatie
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Product info      what else do people buy

                              what do they recommend?

                              Description of customers

 Social tools                90% social tools
                              What do they buy in the end?
                              what else?
                              Tags of clients
                              review of the reviews
                              reviews of the customers
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.




                                              LondonCalling.mobi
Tuesday, February 22, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.


                             Operations delivers.



                                              LondonCalling.mobi
Tuesday, February 22, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.


                             Operations delivers.



                                              LondonCalling.mobi
Tuesday, February 22, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.


                             Operations delivers.
                Any gap between the two drives a conversation
                            on the social Web.


                                                LondonCalling.mobi
                                               Dave	
  Evans	
  	
  bit.ly/nublack
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Customer service




Tuesday, February 22, 2011
Customer service




Tuesday, February 22, 2011
Tuesday, February 22, 2011
It’s now mainstream!




Tuesday, February 22, 2011
It’s now mainstream!




Tuesday, February 22, 2011
Twittering during TV

                                              High peaks =
                                               broadcast


                                              Low peaks =
                                                 rerun


Tuesday, February 22, 2011
Track viewers interest




Tuesday, February 22, 2011
kindle




Tuesday, February 22, 2011
kindle
       Buy books wirelessly
                                   Download everything
                                       wirelessly


     E-ink technologie reads
             the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
78


Tuesday, February 22, 2011
79


Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Playmate




                             83


Tuesday, February 22, 2011
beta




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Tuesday, February 22, 2011
Who talks



Tuesday, February 22, 2011
Blogs demografie




                                               Bron: Technorati 2008
Tuesday, February 22, 2011
Blogs demografie




                                               Bron: Technorati 2008
Tuesday, February 22, 2011
Blogs demografie




                                               Bron: Technorati 2008
Tuesday, February 22, 2011
Professional




Tuesday, February 22, 2011
Professional




Tuesday, February 22, 2011
7 guidelines
              1.         Know what you are doing
              2.         Avoid marketing talk
              3.         Keep it fresh
              4.         Reinforce company’s core values
              5.         Encourage employees to use it
              6.         Create blogging policies
              7.         Have fine print
Tuesday, February 22, 2011
RSS
Tuesday, February 22, 2011
RSS Readers




Tuesday, February 22, 2011
RSS Readers




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Social Networking



Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Internet is pain!




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Communication 2.0




Tuesday, February 22, 2011
Communication 2.0




Tuesday, February 22, 2011
Tuesday, February 22, 2011
“What are you doing in 140 characters”




Tuesday, February 22, 2011
Customer service




Tuesday, February 22, 2011
Customer service




Tuesday, February 22, 2011
Tuesday, February 22, 2011
It’s now mainstream!




Tuesday, February 22, 2011
It’s now mainstream!




Tuesday, February 22, 2011
Twittering during TV

                                              High peaks =
                                               broadcast


                                              Low peaks =
                                                 rerun


Tuesday, February 22, 2011
Track viewers interest




Tuesday, February 22, 2011
Why call
Tuesday, February 22, 2011
                             via computer?
It’s
                             personal!


Tuesday, February 22, 2011
It’s
                             personal!


Tuesday, February 22, 2011
It’s
                             personal!


Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Wordprocessing 1951




Tuesday, February 22, 2011
Wordprocessing 1985




Tuesday, February 22, 2011
Wordprocessing 1985




Tuesday, February 22, 2011
Wordprocessing 2008




Tuesday, February 22, 2011
Wordprocessing 2008




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Online collaboration
Tuesday, February 22, 2011
Revisions
Tuesday, February 22, 2011
                             compare
Web 2.0 software
Social bookmarking              del.icio.us

Web 2.0 startpagina             Netvibes & iGoogle

Online to do lists              Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management                Flickr & Picasa

Web wordprocessing Google Docs

Online calendar                 Google Calendar

Project management Basecamp

Mindmapping                     Mindmeister
Tuesday, February 22, 2011
Web 2.0 Trend:
                              Co-Creation


Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
49


Tuesday, February 22, 2011
Impact of internet on
                                TV!




Tuesday, February 22, 2011
The New TV?
              • Digital TV
              • Harddisk recorder / PVR
              • HDTV
              • Internet TV




Tuesday, February 22, 2011
1,5 Mio
                1,2 Mio




                                       BOOM
                                       "Platte"
                                       TV

Tuesday, February 22, 2011
1,5 Mio
                1,2 Mio




                                       BOOM
                                       "Platte"
                                       TV

Tuesday, February 22, 2011
1,5 Mio
                1,2 Mio




                                       BOOM
                                       "Platte"
                                       TV

Tuesday, February 22, 2011
Penetration of HD recorders
                             (estimated)




Tuesday, February 22, 2011
HDTV & PVR’s in US
                             # PVR’s % PVR’s
            2009             35,6M    33%
            2014             52,3M    44%
       source: MAGNA




                 33% has HDTV & PVR
Tuesday, February 22, 2011
Connected devices
                     100
                                                      100 M


                       75


                       50         57 M



                       25


                         0
                                  2009                2013


                                 Connected devices will
                                almost double in 4 years
                                                              source: Park Associates
Tuesday, February 22, 2011
Next: Internet TV’s




Tuesday, February 22, 2011
Next: Internet TV’s




Tuesday, February 22, 2011
Video Everywhere



Tuesday, February 22, 2011
35
15-02-07          ROOS - Regionale TV in 2010    35
Tuesday, February 22, 2011
35
15-02-07          ROOS - Regionale TV in 2010    35
Tuesday, February 22, 2011
35
15-02-07          ROOS - Regionale TV in 2010    35
Tuesday, February 22, 2011
35
15-02-07          ROOS - Regionale TV in 2010    35
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
• life in a day




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Growth of YouTube
                                               300                                                             now:
                                                                                                               13 hour of video
millions of unique visitors




                                                                                                               added every
                                                                                                               minute
                                               225                                   march 2007
                                                                                     Viacom sues YouTube
                                                                                     for $1 miljard
                                                                        october 2006
                                                                        Google buys
                                               150     july 2006        YouTube for
                                                       Daily more then $1,65 billion
                                 april 2005            100 million
                                  first video
                                                       watched videos
                                                75     and 65.000 added




                                                 0
                                                jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    Tuesday, February 22, 2011
Growth of YouTube
                                               300                                                             now:
                                                                                                               13 hour of video
millions of unique visitors




                                                                                                               added every
                                                                                                               minute
                                               225                                   march 2007
                                                                                     Viacom sues YouTube
                                                                                     for $1 miljard
                                                                        october 2006
                                                                        Google buys
                                               150     july 2006        YouTube for
                                                       Daily more then $1,65 billion
                                 april 2005            100 million
                                  first video
                                                       watched videos
                                                75     and 65.000 added




                                                 0
                                                jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Top 10 Online Web Brands
                              Ranked by Total Streams




                    13% groei in tijd per kijker
                                                  bron: Nielsen VideoCensus

Tuesday, February 22, 2011
YouTube uploads
                                per minuut
                                                                     40



                                                                     30



                                                                     20



                                                                     10



                             2007 I   2008 II                        0
                                                2009 iii   2010 II

Tuesday, February 22, 2011
Life of a YouTube video




                                           bron: Silicon Alley Insider

Tuesday, February 22, 2011
Tuesday, February 22, 2011
www.witopia.net
Tuesday, February 22, 2011
Future of TV?

Tuesday, February 22, 2011
Cut the cable
Tuesday, February 22, 2011
1.6 miljoen in 2 jaar
                             (1,6% van het totaal)



Cut the cable
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
On demand IP video




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Apple TV




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
TV vs Web viewing
                             Obama inauguration


35.5M TV viewers
69.8M Web viewers


Tuesday, February 22, 2011
Social Media
                                2.0



Tuesday, February 22, 2011
Vincent Everts
                                    www.vincente.nl
                                    www.yubby.com
                                   www.interimic.nl
                                  vincent@everts.net
                                www.twitter.com/vincente
                                     +31647180864
Tuesday, February 22, 2011

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