Social Media's Impact on Sales and Marketing

1. Social Media & Sales Vincent@Everts.net +31647180864 Ricoh 6 Nov. @vincente Slideshare.net/vincent Wednesday, November 7, 12

2. Wednesday, November 7, 12

3. Olie Future? Wednesday, November 7, 12

4. Olie Future? Wednesday, November 7, 12

5. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - Interviews Wednesday, November 7, 12

10. Not always good! Wednesday, November 7, 12

11. Not always good! Wednesday, November 7, 12

12. Tesla Model S Wednesday, November 7, 12

21. Waarom social media? Wednesday, November 7, 12

23. Vincent Everts? Wednesday, November 7, 12

24. Vincent Everts? Wednesday, November 7, 12

25. Innovation acceleration Innovation study trips: 2007: Korea 2008: China 2009: Russia 2010: Brazil Wednesday, November 7, 12

26. Innovation acceleration Innovation study trips: 2007: Korea 2008: China 2009: Russia 2010: Brazil Wednesday, November 7, 12

27. Tudou.com earlier then YouTube Wednesday, November 7, 12

28. Tudou.com earlier then YouTube Wednesday, November 7, 12

29. Social Media 2.0 Wednesday, November 7, 12

30. • Mijn Tools Wednesday, November 7, 12

31. Videoblogger Wednesday, November 7, 12

32. Videoblogger Talk to Me! Wednesday, November 7, 12

36. @Wol Jeroen Wollaars, NOS zie www.baldopinions.com Wednesday, November 7, 12

37. incrowd: capture events, together Wednesday, November 7, 12

38. ANWB & video Videos So far over 2.000 videos have been published which generated almost 40.000 unique viewers. Click to watch on YouTube 22 Wednesday, November 7, 12

39. 23 Wednesday, November 7, 12

43. DELL Case Wednesday, November 7, 12

44. DELL Case Wednesday, November 7, 12

45. Dell notebooks Wednesday, November 7, 12

46. Dell notebooks Wednesday, November 7, 12

53. Dell & Social Media Wednesday, November 7, 12

54. Dell social media • 100k employees • 12 people listen to conversation • 15 people create policy • 30.000 did SMACU Training & can listen • 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs Wednesday, November 7, 12

55. • 2007 Twitter: Whats hot? • 2009 4Square Which locations are hot? • 2012 Highlight: Location based social media Wednesday, November 7, 12

56. Location based Social Media Wednesday, November 7, 12

60. White pages Appje Wednesday, November 7, 12

61. Whit.li api Wednesday, November 7, 12

66. Lytro camera Wednesday, November 7, 12

69. Measure yourself Wednesday, November 7, 12

73. Bodymedia Wednesday, November 7, 12

74. The connected everything Wednesday, November 7, 12

77. WeVideo Wednesday, November 7, 12

78. Urthecast Earth HD streaming Wednesday, November 7, 12

79. Draw Something 20 Million downloads/6 weeks Wednesday, November 7, 12

80. What are we going to talk about? Wednesday, November 7, 12

81. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends Wednesday, November 7, 12

82. Web 1.0 Wednesday, November 7, 12

83. Web 1.0 Wednesday, November 7, 12

89. 2.1 miljard internetgebruikers Wednesday, November 7, 12

90. 95% Internet penetratie in Nederland Wednesday, November 7, 12

91. 295 miljard E-mails verzonden per dag Wednesday, November 7, 12

92. 1 miljard WhatsApp berichten per dag Wednesday, November 7, 12

93. 97% Weten wat social media is 68%social media Gebruiken Wednesday, November 7, 12

94. 1050 miljoen Facebook gebruikers Wednesday, November 7, 12

95. How do we spend our time? 4% 6% 39% 19% 33% Wednesday, November 7, 12

96. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines Wednesday, November 7, 12

97. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph Wednesday, November 7, 12

98. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc Wednesday, November 7, 12

99. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube Wednesday, November 7, 12

110. • Tablets everywhere! Wednesday, November 7, 12

121. Internet is pain! Wednesday, November 7, 12

126. IMPACT ON BUSINESS 12 Wednesday, November 7, 12

136. Online bestedingen 2009: 9 billion euro 2011: 10 billion euro Web-inﬂuenced 48 miljard Wednesday, November 7, 12 bron: thuiswinkel.org

137. Social tools Productinformatie Wednesday, November 7, 12

138. Social tools Productinformatie Wednesday, November 7, 12

140. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers Wednesday, November 7, 12

141. beta Wednesday, November 7, 12

144. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks Wednesday, November 7, 12

152. Who talks Wednesday, November 7, 12

154. Social Networking Wednesday, November 7, 12

157. Customer service Wednesday, November 7, 12

158. Customer service Wednesday, November 7, 12

159. “What are you doing in 140 characters” Wednesday, November 7, 12

160. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page Wednesday, November 7, 12

162. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page Wednesday, November 7, 12

167. •s Wednesday, November 7, 12

168. •s Wednesday, November 7, 12

171. It’s personal! Wednesday, November 7, 12

178. Wordprocessing 1951 Wednesday, November 7, 12

185. Online collaboration Wednesday, November 7, 12

186. Revisions Wednesday, November 7, 12 compare

187. Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister Wednesday, November 7, 12

188. Get feedback Wednesday, November 7, 12

189. Get feedback Wednesday, November 7, 12

200. Web 2.0 Trend: Co-Creation Wednesday, November 7, 12

205. Sales 1 2 3 & social media • Video testimonials • Blog • Twitter followers • Linkedin: Complimenten & Groepen • Facebook Ambassadeurs Wednesday, November 7, 12

206. Social Media 2.0 Wednesday, November 7, 12

207. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 Wednesday, November 7, 12

Social Media's Impact on Sales and Marketing

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Social Media's Impact on Sales and Marketing