The Future of corperate and consumer ICT

1. Trends in the ICT market Vincent Everts

2. Trends in the ICT market Vincent Everts

3. Who is Vincent Everts?

4. Who is Vincent Everts?

5. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA Healthcare innovation event Innovation in Government

6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA Healthcare innovation event Innovation in Government

7. PCzapper Picking the low haning fruit of online video

8. Integration of online video seamlessly on every website on all subjects Integration www.pczapper.tv/demoportal

9. Video Management Systeem Integration Social Finding Tools VMS Editors Management Legal

10. Video blogger

11. Video blogger Talk to Me! Informal interviews with interesting people from politicians to starting enterpreneurs

12. The Future of IT

13. Corperate IT versus Consumer IT

14. Corperate IT

15. IT 50% of investments

16. Rule of 3

17. 3 x too late

18. 3 x too expensive

19. 3 x less features

20. Innovation prevention teams

21. IT & Consumers

22. IT rocks

23. Everybody uses IT

24. IT spreading like wildﬁre

25. Great value

26. Simple, InExpensive, Cool

27. What can we learn?

28. What will we talk about?

29. What will we talk about? Google Docs Web 2.0 software User Generated Content Web 1.0 Viral Marketing (PP) Time management Travel RSS Explained Web 2.0 Web 2.0 explained ING Online Marketing Day of the Longtail Tudou Mashups Communication 2.0 elections 2.0 Multitasking Social Networking Doritos Superbowl Co-Creation Google Streetview Internet goes mobile Amazon Dell Sucks Living room 2.0 Viral Marketing Real estate Kryptonite Lock What next?! UPC HD ebay news Recruitment bubble 2.0 Google trends

30. Web 1.0

31. Web 1.0

37. Broadband internet Netherlands leading in Europe Netherlands: 74% (2007) 2006 2007 Source: Eurostat 2007

38. Broadband internet Netherlands leading in Europe Netherlands: 74% (2007) 2006 2007 Source: Eurostat 2007

39. Weekly surf time 10,0 uur 4,3M Total 7,5 uur 5,0 uur 28% Media mix 2,5 uur 0 uur 13-34 yrs 35-49 yrs 50+ Heavy users

40. Internet user is smarter Novice Basic Experienced Advanced 72% is an 28% is a experienced starting user user Source: Breedband en de gebruiker 2007

41. Internet user is smarter Novice Basic Experienced Advanced 72% is an 28% is a experienced starting user user Source: Breedband en de gebruiker 2007

42. Age distribution tekst Man Women

43. tekst Man Women Age distribution Source: Trendbox Internet Monitor

44. tekst Man Women Source: Trendbox Internet Monitor

45. How do we spend our time?

46. How do we spend our time? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min TV Radio Internet Newspapers Magazines

47. Media and communicatie spending

48. Media and communicatie spending Mobile: 5,7 billion (19 mln) Per household: Telephone: 2,2 billion (6,7 mln) ! 250 broadband ! 384 phone Newspapers: 1,5 billion (4.5 mln) ! 180 TV TV (cable): 1,4 billion (6,7 mln) ! 200 newspaper Broadband: 2 billion (2,5 mln) Per person: ! 384 mobile Books: 1,3 billion ! 30 books Advertisments: 4,5 billion.

49. Time spent vs ad income TV time: 3 hours per day Total ad income $200 million (public channels) + $600 million (commercial channels) Ad income: ! 0,06/per person/per hour Time online: 1,5 hrs person/per day Online ads 400 million per year Ad income: ! 0,07 /per person/per hour Read time newspapers: 26 min/day Newspapers 750 million in ads Ad income: ! 0,50 /per person/per hour Reading time magazines: 18 min/day Ad income: ! 0,70 /per person/per hour

50. Online advertising spending is now growing at over 30% (dollars in billions) Source: eMarketer

51. Search Engine Marketing bron: SearchEngineWatch 2008

52. More than 66% of the internet users are multi taskers “What do you do while you are on the internet” Base: Net users Source: Forrester’s Consumer Technology Adoption Study

53. More than 66% of the internet users are multi taskers “What do you do while you are on the internet” Base: Net users Source: Forrester’s Consumer Technology Adoption Study

54. Teenagers are multi taskers “What do you do while you are on the internet?” Listening to music/radio TV is on On the phone Eating Gaming Friends visiting Reading Age Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study

55. Teenagers are multi taskers “What do you do while you are on the internet?” Listening to music/radio TV is on On the phone Eating Gaming Friends visiting Reading Age Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study

56. What do we do on the internet? Source: Breedband en de gebruiker 2007

57. What do we do on the internet? Source: Breedband en de gebruiker 2007

58. IMPACT ON BUSINESS 12

66. DELL Case

67. DELL Case

79. Compare Compare Compare

88. Online spending in The Netherlands 2006: 2,8 billion euro 2007: 4 billion euro +30% source: thuiswinkel.org

89. 17

90. 17

91. 17

92. 17

93. 17

94. Real estate market in The Netherlands

98. Selling a house in The Netherlands

108. Web 2.0 beta

111. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves

120. RSS

121. 34

124. Track and trace people

128. 35 15-02-07 ROOS - Regionale TV in 2010 35

134. YouTube growth now: 300 Every minute 8 million unique visitors per month hours of video juni 2007 is added YouTube launces march 2007 Dutch version 225 Viacom sues YouTube for $1 billion due to copyright infringment october 2006 Google buys 150 july 2006 YouTube for Daily more than $1,65 billion april 2005 100 million First video videos watched 75 65.000 added 0 jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008

135. YouTube growth now: 300 Every minute 8 million unique visitors per month hours of video juni 2007 is added YouTube launces march 2007 Dutch version 225 Viacom sues YouTube for $1 billion due to copyright infringment october 2006 Google buys 150 july 2006 YouTube for Daily more than $1,65 billion april 2005 100 million First video videos watched 75 65.000 added 0 jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008

136. Tudou.com larger than YouTube

137. Tudou.com larger than YouTube

138. Brand and consumers

139. Brand and consumers

140. The Long Tail

141. The Long Tail

142. The Long Tail

143. The Long Tail

144. Web 2.0 trend: Everything is online Software as a service

151. Google Docs: Ofﬂine

152. Best Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpage Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web word processing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister

153. Salesforce, showing the way

156. Open Source • Apache — webserver • Drupal — cms • Joomla — cms • Linux — OS • Mediawiki — wiki serversoftware • Mozilla Firefox — webbrowser • OpenOffice.org —

157. Web 2.0 Trend: Mashups

158. Mashup In technology, a mashup is a web application that combines data from more than one source into a single integrated tool

159. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)

164. Many different mashups

165. Many different mashups

166. How popular is my website?

167. What are celebrities donating?

171. What are people in companies donating?

172. Web 2.0 Trend: Co-Creation

175. 49

176. Communication 2.0 75

177. Corporate IM • 10% of companies allows MSN • Employees use it anyway (webmessenger.msn.com) • IT departments see MSN as a big danger... ....just like they did of e-mail!

178. Communication 2.0

179. Communication 2.0

180. 80

181. 82

182. Outsourcing...

186. Culture difference?

187. Social Networking

198. Internet goes mobile 88

199. Mobile internet 89

200. Mobile internet It’s a photo It’s a video It’s an It’s a PC It’s a GPS camera camera mp3 player 89

201. Mobile internet 89

204. iPhone with a real browser

205. iPhone with a real browser

206. Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple

207. New services: location, location, location 94

208. New services: location, location, location 94

209. The Living Room TV 2.0

210. TV anywhere, anytime, any place

211. TV anywhere, anytime, any place

212. New TV • Digital TV • HD TV • Hard drive recorder / PVR • IP TV • Mobile TV • Web TV

213. What’s next 110

214. Enterprise 2.0 Web 2.0 used by companies

215. Innovate at 3 different • One M2 around you • Within your organisation • With the outside world 111

216. Lessons for enterprise

217. Adopt Web2.0 inside company Blogs, Rss, IM, SAAS, Wiki, Video, photo

218. Adoption by users vote with mouse

219. Move to SAAS monthly investments

220. Demand applications without Manual

221. Enabling secure, ﬁne- grained communication across the ﬁrewall. It’s not Inside/Outside any more

222. Freemium model

223. Fun, relax Do not take yourself too seriously

225. Vincent Everts www.vincente.nl www.interimic.com vincent@everts.net www.twitter.com/vincente

The Future of corperate and consumer ICT

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