26. Fat vs. Lean Startups
26
Impact is predictable
Impact cannot be predicted
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27. Lean Startup: are you ready?
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ü You are convinced that in order to develop your project
you need to build, measure and learn.
ü You are ready to get out of your comfort zone and your
reality distortion field.
ü You accept to get out of the building and face your
stakeholders.
ü You accept failure as an opportunity to learn.
ü You are willing to systematically validate all the
hypotheses of your business model.
ü You know that you don’t know much about your
stakeholder and you want to learn it as fast as possible.
ü You are ready to question yourself and change your
strategy several time, without changing the vision.
28. Tell us your story of how
you will change the world…
28www.leanstart.ch
29. 29
— Once upon a time, there was a student named Sofia who
wished she could travel across Europe but flight tickets
were too expensive for her budget. Traveling alone by train
was not an option.
— Every day, she stopped at travel agencies to check if
there were some cheap flight deals.
— One day, reading a newspaper she discovered a new
airline that offered cheap flight tickets to several Europe
destinations.
— Because of that, she could buy tickets for the destination
she always wanted to visit and she could learn foreign
languages.
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31. Lean Startup generates waste,
not avoid it
— When you pivot, you throw away what you have
done so far (i.e. an experiment)
— Actually, you plan validation experiments:
— Set deadlines
— Allocate resources
— Determine progress and success
— Learning is never a waste
— Minimize resources / Maximize Learning
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32. Lean Startup is against
Business Plans
— No, Lean Startup allows you to create a Solid
Business Plan for scaling the business!
— Due diligence BEFORE writing the plan.
— Separates the “Search for Product-Market Fit”
phase and the “Execution for Scaling phase”.
— Addresses the Market Risk first, and then the
Technical Risk (if any).
— Trust first hand facts, not market reports.
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33. Lean Startup means
Cheap/Small
— No, Lean Startup suggest to start on a small scale
— (i.e. do validation experiments)
— ..and minimize waste of resources
— (i.e. fail fast and pivot)
— Depending on your industry, you might require
different types of bootstrap investments:
— Services: low investments, only people’s time
— Hi-tech products: medium investments (prototypes)
— Life-science: high investments (Research and Trials)
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34. Lean Startup leads to lack of
focus because of pivoting
— No, the vision stays. The Business Model evolves.
— In the Build phase of the Validated Learning loop,
you focus on the validation experiment.
— Pivoting does not mean going in several directions.
— Pivoting is a necessary measure after a
fundamental hypothesis of the BM is invalidated.
— Pivot saves you precious time avoiding going in the
wrong direction by figuring out it as early as
possible.
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