5. TOPIC
CONTENT
OBJECTIVES
Know the elements of products (price,
brand, quality, value, customer segments,
etc.) and the different stages of products
Understand the exchange process from
Subscription until Completed
Know how to use all the functions on
myaiesec.net for exchange management
to make the process fast and effective
GIP
KNOWLEDGE
Program principles
Value proposition
Product to the market
oGIP processes
S&D – internal market understanding
COMM AND
SALES SKILLS
Basic sales skills
Basic communication skills
Attracting right EP talents
Communicating our Value Proposition
Understand how to sell focused on the
subproducts and supply
Program planning
Execution and Performance Tracking
Time management
Leadership developed as GIP EP and
oGIP member
Understand how to manage the needed
resources to provide the right leadership
development for members and EPs
MANAGEMENT
AND
LEADERSHIP
TARGET
Members,
Leaders,
VPs
8. TOPIC
CONTENT
OBJECTIVES
TARGET
MARKET
RESEARCH
How to run market research for student market
Understand how to get the
needed data to make an efficient
promotion to attract the right EP
Leaders &
VPs
PRODUCT
PACKAGING
Deep understanding of subproducts
Marketing knowledge to package oGIP
products (GTCM)
Understand how to build your
product and align with
subproducts
Leaders &
VPs
Supply and demand theory and necessity
CY2CY partnerships
Understand the processes in
CY2CY partnerships,
responsibility towards delivering
the XPs on LC levels and clear
WHY of working by CY2CY
SUPPLY &
DEMAND
CUSTOMER
LOYALTY FOR
STUDENTS
Building a customer relationship with students
(since EwA)
Minimums of EP preparation
How to satisfy our customers (massive volume)
Understand the standards and extra
deliveries in oGCDP in order to
have promoters and develop
leadership
VPs
Leaders &
VPs
10. TOPIC
CONTENT
OBJECTIVES
TARGET
PROCESS
OPTIMIZATION
Information system
management (different
advanced platforms)
How to simplify processes to
make it faster and more
effective
Know how to use and deal with different
platforms
Understanding which process they can do
faster and how to be more effective
ADVANCED
MARKET AND
SUBPRODUCT
Student market reality based
on backgrounds
Subproduct reality based on
supply & demand, JDs and
market
Understanding how to capitalize on untapped
opportunities for oGIP growth
Train the trainers
GCPs and BCPs
Empower LCVPs to bring more innovation
and solutions in the local level
Managing a large team
Empower team leaders to be able to provide
good TMP experiences to their members
Leaders
Work as a team to drive
results
Empower members to cooperate and bring
results together
Members
MANAGEMENT
SKILLS
Leaders, VPs
Leaders and VPs
VPs
12. TOPIC
INTERNAL
MARKETING
ADVANCED EP
ENGAGEMENT
CONTENT
Virtual promotion for supply creation
LC2LC partnership
Inner & Outer Journey delivery
High volume of EPs management
OBJECTIVES
TARGET
Understanding of how to get the right
supply for the EPs
Leaders,
VPs
Know how to use deliver inner & outer
journey for GIP EPs
Know how to manage high volume of
oGIP EPs
Leaders,
VPs