John Jersin, Google Analytics Product Manager, covers Google Analytics' new page speed tracker and the importance of optimising for load times. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

1. Page Speed
Light Speed Path to
Conversions
John Jersin
Product Manager, Google

2. Optimize your site in a new
way.
Background
• The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams.
• Gaining deep insight into usage patterns
provides the base and starting point of offering
products, services as well as information satisfying
true customer demands.

3. How to optimize your site
We've all heard of A/B testing...

4. How to optimize your site
We've all heard of A/B testing...

5. How to optimize your site
But we need think of optimization in new ways...

6. How to optimize your site
But we need think of optimization in new ways...

7. Impact
Every second of latency can change the conversion rate by 7%

9. Tracking setup
Background
• The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams.
• Gaining deep insight into usage patterns
provides the base and starting point of offering
products, services as well as information satisfying
true customer demands.

10. Tracking setup
<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-
X']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script');
ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' ==
document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var
s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})
();</script>

11. Tracking setup
<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-
XXXXXX']);_gaq.push(['_trackPageview']);_gaq.push(['_trackPageLoadTime']);
(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async
= true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') +
'.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);})();</script>

12. Tracking setup
Hit

13. Tracking setup
Time: 1.47 sec

14. Case study: Amari
Background
• The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams.
• Gaining deep insight into usage patterns
provides the base and starting point of offering
products, services as well as information satisfying
true customer demands.

15. Understanding Page Latency

16. Landing Pages that Need Attention

17. Landing Pages that Need Attention

20. Page Speed Online
pagespeed.googlelabs.com

21. Page Speed Online
pagespeed.googlelabs.com

23. Before & After
Amari Package Selection Original
Page Page
Page Speed Score 62 / 100
First View Load Time 8.739s
Optimizations include:
• Removed whitespace in HTML
• Using minified versions of JS libraries
• Using minified CSS
• Serving optimised images
• Testing serving GZIPped (compressed) content

24. Before & After
Amari Package Selection Original Optimized %
Page Page Page Change
Page Speed Score 62 / 100 67 / 100 5%
First View Load Time 8.739s 7.738s 11.5%
Optimizations include:
• Removed whitespace in HTML
• Using minified versions of JS libraries
• Using minified CSS
• Serving optimised images
• Testing serving GZIPped (compressed) content

25. Take action
[1] Add the line to your tracking code to turn tracking on.
[2] Find pages that need the most fixing in the reports.
[3] Use the Page Speed tool to find and fix problems.

26. THANK YOU