Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

1. 12 for 2012
Vinoaj Vijeyakumaar
Senior Conversion Specialist, Google Southeast Asia
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2. 12 steps to
conversion success in
2012
Google Confidential and Proprietary 2

3. Look beyond the last click with multi-
channel attribution
Measuring beyond your website
(social, mobile)
Building websites optimised for
conversions
Google Confidential and Proprietary 3

4. Multi-Channel Attribution & Analysis 1
Try it out today
Google Confidential and Proprietary 4

5. Multi-Channel Attribution & Analysis 1
Understand how different channels
contribute to conversions
Google Confidential and Proprietary 5

6. Multi-Channel Attribution & Analysis 1
Understand how visitors interact
through different channels
Google Confidential and Proprietary 6

7. If it drives a visit to your website … tag it 2
http://www.yoursite.com/landingpage.html?
Establish a process for tagging
utm_source=yahoo&utm_medium=cpc&utm_campaign=Jan
inbound links
+2011+Campaign&utm_term=my+keyword
http://www.yoursite.com/landingpage.html?
Identify channel owners and educate
utm_source=twitter&utm_medium=tweet&utm_campaign=J
them
an+03+One+Day+Sale
It’s your responsibility, not your
http://www.yoursite.com/landingpage.html?
utm_source=email&utm_medium=link&utm_campaign=Jan
webmaster’s responsibility
+2011+Newsletter
7
Google Confidential and Proprietary

8. GOALS
STAGE Define and Set-up Your Goals 3
Awareness Consideration Preference Action
Google Confidential and Proprietary 8

9. 4
Desktop websites being
Understand your mobile opportunity
viewed on mobile devices through your desktop site data
Implement measurement across your
What is mobile
mobile applications
measurement?
Android and
iOS apps Mobile websites viewed on
smartphones and feature
phones
Google Confidential and Proprietary

10. Measuring Social Interactions 5
Add the +1 Button to your site and no
configuration of GA required
Install sample code from GA site to
track interactions with Facebook &
Twitter widgets
Implement _trackSocial() for other
social buttons on your site
Google Confidential and Proprietary 10

11. Design for Speed 6
Add _trackPageLoadTime() to
measure page load times across
visitors
Identify your slowest-loading
landing page
Implement page speed
optimisations recommended at
pagespeed.googlelabs.com
Google Confidential and Proprietary 11

12. Evaluate Landing Page Design 7
1234
Evaluate your desktop and mobile
landing pages – are they all they can
First
Confirmation Speed Design
be? Impression
567 8
Formulate ideas for landing page
Visuals & Call-to-
experiments Persuasion
Value
Text action Proposition
Google Confidential and Proprietary 12

13. Always Be Testing 8
Identify your landing page with the
highest bounce rate
Come up with ideas for testing
Test landing page optimisations with
Google Website Optimizer
Google Confidential and Proprietary 13

14. Look Beyond Google Analytics 9
Look beyond your web analytics
data
Search for your brand name and
products on Google Insights for
Search to understand visitor interest
Enter your domain name in
DoubleClick Ad Planner to
understand who your audience are
Google Confidential and Proprietary 14

15. Google Analytics Individual Qualification 10
conversionuniversity.com
Your Name Here
Google Confidential and Proprietary 15

16. APAC Conversion Room Blog 11
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Funnels Guides
Today’s content
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17. 12
Take ACTION
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18. THANK YOU
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twitter.com/vinoaj
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