3. Corporates & brands have already initiated their
conversation with smart phone users.
Already popular in other regions.
Now it’s gaining momentum in Middle East.
4. QR Code?
A QR Code is a scannable/readable barcode that
allows you to share text, data or a URL with people.
Anyone with a smart phone (Android, iPhone,
Blackberry, etc.) with a QR Code reader installed,
can play along.
Check wiki pages for detailed info
5. How QR Code can add value to brands or business?
The study shows – people are holding more than 2 mobile phones in the region
- and one of them is of course a smart phone.
QR Code is the best tool to integrate with offline marketing and
- get easy access to smart phone users
QR Code can benefit the brands in many ways;
- increasing fan base
- lead generation
- traffic on the website
- and more benefits depending on the objective
6. Type of
QR Code?
Branded & Customized Multi-Colored Single Color
9. Let’s start
QR Code
Marketing
in 5 steps
1 2 3
4 5
Devise Strategy Define Call To Action Track & Measure
Create QR Code Promote QR Code
10. 1
Audience Objective Idea
Devise Strategy
Ahmed, works in Dubai, a I want to inform my Register & like us to win
techie guy, active on social audience that we are 50% discount.
network, of course has one updated with latest tool &
smart phone. technologies. Also you can think of
-Contest to win
let’s provide him I want to increase my - Register to avail discount
instructions on how to use facebook likes. - Take a virtual tour
QR Code though he is more - Download brochure/ebook
or less familiar with I want to develop the - Get VIP access
technology. database of my customers.
Also provide if any specific
Bar Code Reader or Scanner
to be downloaded.
11. 2
Design &
Usability
Create QR Code
Before designing & creating
your QR code, plan whether
you need a black & white or
designer code.
Understand that looks matter.
Let’s opt for designer code
with Facebook Like Button.
Use authentic tool to create
QR code and test with all
types of Code Readers.
12. 3
CTA &
Landing
Page
Define Call To Action
Design of mobile landing
page or site is critical.
Follow best practices for
mobile site.
Clearly defined call to action;
- Register form
then lead to
- Facebook page for Like
Also you can have links for
video. Social networks, etc.
13. 4
Where to
display
Promote QR Code
Let audience see your code
everywhere.
- Print
- In-store
- Social media pages
- Websites
- Direct mailers
Avoid to place where phone
can’t read the data.
14. 5
Success
Metrices
Track & Measure
Tracking response is really
critical for the success of any
campaign.
- Page views/Clicks
- No. of registration
- Conversion rate
- No. of likes
- and more
15. Few mistakes to avoid in your QR Code campaign!
Don’t forget to test your QR Code with multiple scanner & readers
- your customers try to scan with any reader/scanner.
Don’t create too fancy or designer QR Code
- your customers may get confused
Don’t compromise your mobile site or landing page or CTA
- your customers scan or browse your landing page on mobile
Don’t place your QR Code where it’s not readable or no signal
- Internet access is must to scan
Read full article: http://mashable.com/2011/08/02/qr-code-mistakes/
16. Few QR Code Readers
Visit: Apple App Store or iTunes
Visit: Blackberry App World
Visit: Android Market
