2. About Utopia…
First Mega City in Konkan located near Ganpatipule.
To be projected as Tourist real estate destination.
A Planned and self managed city
Residential offerings include hk, 1bhk, 2bhk, Penthouses,
Bungalows, Bungalow Plots for Sale
Food and shopping Malls, Hospital, school, colleges within the
premises
World-class amenities
3. Utopia Target Audience
Country : India, US and UK
Age Demographics : 25 and above
Income : INR 50,000 per month
Interest : People searching for investment in real estate, eco
friendly homes, old age homes, residential apartments at low cost,
bungalows near beaches etc.
4. What are the Tools ???
Online Marketing Tools to promote Utopia city:
SEO
PPC Campaigns
SMO - Facebook
Banner Advertisement on Domestic Portals
Email Marketing
SMS Marketing (Mobile Marketing)
Classifieds / Forums
Affiliate Marketing
5. SEO
SEO is the process of achieving organic rankings in major search
engines for our targeted Keywords, thereby increasing traffic to
our website
There are two main components of SEO :
ON Page Optimization: Changes related to website
OFF Page Optimization: Activities done on web pages another
websites which will help in our organic rankings
6. SEO – ON Page Optimzation
Dimakh Consultants Pvt Ltd
7. Sample Targeted Keyword for SEO
Keyword Local Monthly Searches
[land for sale in konkan] 140
[land in konkan] 73
[konkan land for sale] 36
[buy land in konkan] 22
[cheap land in konkan] 12
[cheap land in konkan] 12
8. Expected Results
Rankings on first page in 3 months
Traffic to increase by 100 % from the current traffic in 3
months
10 leads per month starting from 4th month.
9. PPC – Pay Per Click
Pay Per Click - Advertisers bid on "keywords" that they
believe their target market would type in the search bar
of search engines when they are looking for their type of
product or service.
10. Pay Per Click Platforms
Google Ad words
LinkedIn
Banner Advertisement
11. Google Ad words
There would be two campaigns one for search and other for
banner advertisement through Google ad words
Expected Budget : INR 1,00,000
Expected Cost Per Click : INR 20
Expected Clicks : 5000
Expected Leads : 200 – 250 (tentative)
12. Google Ad words
Landing Page : The web page where the user would land up
once he clicks the ad copies
Things to be on the Landing web page:
Basic information of the project
Offerings : Residential, Commercial
Photos showing amenities @ the proposed township
Costing if possible (content)
Enquiry form
*Note – The Landing page should show the benefits to the user. It
should act as an enticer.
15. Social Media Optimzation
Face book
Objective
The basic purpose of smo activity would be to promote the brand
Utopia as an Tourist Real Estate Property, as an ideal investment
destination
16. Account Setup
We will set up an account in Utopia Mega City
We will create custom Facebook page with display picture being
well aligned with the Cover Photo to give it an aesthetic view for
the Facebook page.
Find the relevant target audience according to their city,
profession and workplace for people to like the pages
17. Facebook Content Strategy
The most important part of facebook promotion is too keep
the audience engaged
Contest : We Would be conducting various contest i.e upload your
Best Photo (Konkan), and win prize. Etc
Informative : Provide latest information related to real estate i.e
loan rates, new home loan schemes etc
Tweets : Tweet just 2 times a day(max).
Photos : Upload photos related to Konkan regularly
18. Facebook Lead Generation
Enquiry form on FB : Create a Customer Database Framework a
Form through Facebook – asking Name, Email, DOB, Lifestyle
etc..
Facebook Advertising can be conducted to get more fans liking
the Facebook fan page of Suashish (With an eye-catching ad
copy)
Facebook Analytics and in house tools will be used to measure
the success and performance of the page
19. Facebook Results
Approx 100 - 250 Fans on Facebook every month
Brand penetration through Facebook to a larger audience
Directly shows up in the Google ranking as Facebook being
search friendly
20. Domestic Portals - Banners
Banner Advertisement – Banner Advertisement are
banners which run across the website on various web
pages.
Banners are shown in various shapes and at various spots
across the website.
21. Banner Advertisement
For Banner Advertisement we would be targeting :
News Portals – esakal, lokmat, rediff etc
Real estate website – makaan, 99 acres, pune properties etc
Real estate forums
Website related to Konkan – e.g
http://www.konkanonline.com
http://www.konkanyatra.com
http://www.konkaninfo.com
*Note – Banners will speak about offerings, pricing and location. It
will show Utopia as an Tourist Real estate destination
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25. Email Marketing
Email marketing is directly marketing a commercial message to a
group of people using email.
Components of email marketing
Database of TG
Emailer
Database for Email Marketing
Search for people offering database of user interested in konkan
properties
Search for database of people having income above 50,000 per
month (Maharashtra, NRI in US and UK)
26. SMS Marketing
Send SMS to our TG regarding offers
The offers should entice the user to visit our website
27. Classifieds / Forums
Classifieds : Add our listings to various online classifieds in
relevant sections along with the offers
99acres, sulekha, makaan.com
Forums : Participate in real estate forums to create awareness in
the TG
Eg Indianrealestateforum.com
28. Affiliate Marketing
Affiliate marketing is a type of performance-based
marketing in which a business rewards one or more affiliates
for each visitor or customer brought about by the affiliate's
own mark eting efforts.
Affiliate Internet Marketing is based on cost per lead or
cost per sale. It simply indicates that the merchant pays the
commission to the affiliate only when he makes a sale
through that affiliate
