The Hidden Value Of Our Customer.

1. The Hidden Value of Your
Customers
Sunil Raithatha
1 May 2015.

2. Thanks
• Thanks for giving me this opportunity

3. Story of a King.
Sitting on Golden Thorne

4. Gold Mine
• Your are sitting on Gold Mine.
• Customer Base is our Hidden Asset.

5. Direct Money
Deposits Advances
He buys your services and you get Money

6. There is More to It
then first Direct Money
1
3
4
2
5

7. More Direct Money
1
• May be Your Customer
wants to come again &
again.
• Can We convert him/her
to a Happy & Loyal
Customer.
• May be he wants value
added , premium service?
Our Goal: Happy & Loyal Premium Customers

8. He / She is your Public Relation Team
• Your Customer is your media?
• He can tell good things to his
network. ( If Happy ).
• He may have big Network (
Identify ).
• He is your spokesman where
you are not present.
• He can counter false
information.
• He can tell Bad Things if not
Happy.
Our Goal: Happy Customers
2

9. He / She is member of your Sales Team
• He can influence decisions
of new customers at right
moment. You may not.
• He understands
customers need better
than you.
• He has same needs
• He speaks same language.
Our Goal: Happy Customers
3

10. He / She is member of Business
Intelligence Team
• He is full of information
Products, Needs,
Behavior, Places & Social
Network. More than you.
• He can Guide your future
Product & Offerings.
• He knows more about
competitive products.
Our Goal: Learn from Customers
4

11. He / She is member of Your Innovation
Team.
• He may be adapting your
offering in Innovative way.
• Can lead to Custom
Solutions & Offerings.
Our Goal: Learn from Customers
5

12. 1
3
4 2
5
Buys Again & Again
Premium Product.
Gives a Good Image
Of You.
Help Acquire New Customers
Bring Valuable
Information.
Help Create
New Product
Offerings.

13. 1
3
4 2
5
How
Create Relevant
Product.
Create Great
Experience
Know Your Customer.
Have Conversation
with Him / Her.
Engage Them

14. Make More Money From Each Customer

15. Key to Success Lies in Your
Attitude