NAB Business / EURO RSCG. Finance Sector and Brands as Broadcasters

Brands as Broadcasters Nick Bolton GM Melbourne Viocorp EURO RSCG / NAB Digital Natives 22 September 2010

What is Viocorp? ,[object Object]

What is Viocorp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Australian appetite July 2010 4 out of 5 Australians viewed online video (81%) Average of 7hours online video viewed per month by an Australian 970m online videos viewed Average viewer watched 90.8 videos

1st layer - Free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2nd layer - Corporate ,[object Object],[object Object],[object Object],[object Object]

3rd layer - Premium ,[object Object],[object Object]

4th layer - Broadcasters ,[object Object],[object Object]

Commercialisation ,[object Object]

Principles of Monetisation ,[object Object]

Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object]

Question time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NAB Business / EURO RSCG. Finance Sector and Brands as Broadcasters

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