1. Web 3.0 and The Future of SocialWeb 3.0 and The Future of Social
Media – Public SectorMedia – Public Sector
New Media inNew Media in
GovernmentGovernment
Tuesday 26Tuesday 26thth
October 2010October 2010
Tim ChatfieldTim Chatfield
Channel & Business DevelopmentChannel & Business Development
Viocorp International Pty LtdViocorp International Pty Ltd
2. AgendaAgenda
•
The online video industry globallyThe online video industry globally
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An Australian perspectiveAn Australian perspective
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Business & government uses of videoBusiness & government uses of video
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Where Viocorp fitsWhere Viocorp fits
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Real world examplesReal world examples
•
Case StudyCase Study
-- Department of Education,Department of Education,
Employment and Workplace RelationsEmployment and Workplace Relations
8. Australian appetiteAustralian appetite
July 2010July 2010
• 4 out of 5 (81%) Australians viewed online4 out of 5 (81%) Australians viewed online
videovideo
• Australians on average view 7-hoursAustralians on average view 7-hours
online video viewed per monthonline video viewed per month
• 970,450,000 online videos viewed970,450,000 online videos viewed
• Average viewer watched 90.8 videosAverage viewer watched 90.8 videos
10. 1st layer - Free1st layer - Free
•
Free to viewFree to view
•
Advertising supportedAdvertising supported
•
Short contentShort content
•
Tough to monetiseTough to monetise
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Tough to controlTough to control
•
Market shakeout comingMarket shakeout coming
11. 2nd layer –2nd layer –
Corporate/GovernmentCorporate/Government
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Content viewers will notContent viewers will not
pay for contentpay for content
•
Content owners will payContent owners will pay
to have content deliveredto have content delivered
•
Corporates, government,Corporates, government,
sports clubs, churches,sports clubs, churches,
etcetc
•
Brand, stick, engage, buy,Brand, stick, engage, buy,
sample, interact, network,sample, interact, network,
leverageleverage
12. 3rd layer - Premium3rd layer - Premium
•
Niche contentNiche content
•
Content more easilyContent more easily
‘monetised’ ie viewers‘monetised’ ie viewers
prepared to pay forprepared to pay for
contentcontent
13. 4th layer -4th layer -
BroadcastersBroadcasters
•
Multiple revenue sourcesMultiple revenue sources
•
Probably a traditionalProbably a traditional
broadcast model sittingbroadcast model sitting
behind itbehind it
...opens up niche...opens up niche
broadcast opportunities...broadcast opportunities...
14.
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17.
18.
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20.
21. Where Viocorp fits?Where Viocorp fits?
Australia’s leading online video streamingAustralia’s leading online video streaming
companycompany
Approved supplier to federal & stateApproved supplier to federal & state
governmentgovernment
22. ViocorpViocorp
Australian company founded in 2002Australian company founded in 2002
Currently 72 staff / 2 officesCurrently 72 staff / 2 offices
SaaS based philosophy and leverage Akamai’s network 73,000SaaS based philosophy and leverage Akamai’s network 73,000
serversservers
Award winning locally and overseas / many world firsts…Award winning locally and overseas / many world firsts…
(2020 Summit, Live PM Webchat, Vatican, Live election debate(2020 Summit, Live PM Webchat, Vatican, Live election debate
YouTube)YouTube)
Strong government relationshipsStrong government relationships
FederalFederal
PM&C, DEEWR, DBCDE, Tourism AustraliaPM&C, DEEWR, DBCDE, Tourism Australia
StateState
VIC: DHS, DEECD, DPCD.VIC: DHS, DEECD, DPCD.
NSW: RTA, Tourism NSWNSW: RTA, Tourism NSW
