Saturday 16th June 2012, 11am -1pm
The Hilton Sydney
Nick Bolton, Media and Entertainment Manager
Viocorp
Part of the Sydney Film Festival,
Panel discussions for Short Film Winners , Sponsored by Dendy & Metroscreen
Discussing the online distribution options for short film makers.
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Online video distribution for short film
1. Online distribution for Short Film Makers
Nick Bolton, Media and Entertainment Manager,Viocorp
11am – 1pm, Saturday 16 th June 2012
The Hilton, Sydney
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2. About Viocorp
Australian business 10 years old
Sydney, Melbourne, Canberra, Singapore
75 staff – about 40 engineers
Privately owned, Profitable
Live streaming
Online video platforms
Webcasting, Web TV, IPTV, Mobile, Tablet
Rich media advertising
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3. How to connect content and distribution
Viocorp connects content and viewers through innovation
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4. Reaching audiences LIVE across multiple devices
What is it ?
• Giving viewers a consistent experience
across desktop, tablet and mobile
Who is doing it ?
• CommSec
• Sydney Opera House
• TonTon
• Splendour in the Grass – see image
How can Viocorp help you ?
• Automatic device detection and support for
all major devices
• Advice on how best to deliver your content
across new platforms
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8. Festival v Online
PROS PROS
High perception that inclusion = good Immediate release after post production
Viewed by high level judges and peers Potential global and unlimited audience
Ascerning audience at Festival Content immortalised forever
PR and status of badging the film Quick and easy to distribute
Possible financial rewards / product in kind Instant audience build and feedback
CONS Build body of work
Expensive to enter ($50 per go) CONS
Low chance of being shortlisted Relies on you to do the marketing and audience building
If you are, often overseas so can’t attend Requires multiple content to create audience over time
Few people see it at Festival Limited revenue
Can’t distribute online for x months
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9. Either way - Create a profile for your short on IMDB
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23. Thank you
Nick Bolton, Viocorp
T: 02 8007 6200 M: 0412 101726
@viocorp @nickybee99
www.viocorp.comwww.nickbolton.com.au
nick.bolton@viocorp.com
www.slideshare.net/viocorp
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Notes de l'éditeur
- Delivering rich media content to viewers through multiple devices & multiple channels has been one of the key trends of the year so farIn line with the stats we presented earlier on the growth in mobile video, one of the biggest trends we are seeing is demand for video streaming to multiple devices. Clients aren’t thinking about just streaming to desktop but how they can reach an audience on the go as well- Reaching audiences through social media channels and campaign websites has been a key theme as well and we’ll explore that in more detail on the next few slides
