This session is Part II of a two part webinar series.
4 & 14 November 2:00-3:00 PM EDT
Here are the links to the webinar recordings:
Expose Yourself Online, Part I
http://stc.adobeconnect.com/p7brqhcwo3s/
Expose Yourself Online, Part II
http://stc.adobeconnect.com/p3z90v0ib8h/
Viqui Dill of the Washington DC Baltimore chapter of STC will present Part II.
See Part 1 at http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac
How much or how little you plan to communicate
depends on how many volunteers you have, their
communication skills and preferences, and the
preferences of your members. Keep in mind that any
communication is better than none, that your community
members understand that we are staffed by volunteers,
and that we have successful communities all across the
spectrum.
This is a basic Social Media plan, based on a Community
with limited super powers. Since your community will
have a different set of super powers and different
kryptonite, your basic plan will be your own. Use these as
a sample and then share your story with us.
Social Media Webinar - STC CAC websites wikis part 2
1. WEBINAR SUGGESTIONS:
We recommend that you use your telephone
for the audio part of the webinar.
PLEASE MUTE YOUR PHONE / MICROPHONE
If your phone does not have a mute button,
select the green phone handset icon at the top of the display.
3. Eeny, meeny, miney, mo
Who needs all these social media outlets anyway?
Blogs
Facebook
Flickr
Linked In
Pinterest
Twitter
YouTube
Instagram
4. 7 Social Media Outlets!!!
How much or how little you plan to
communicate depends on
# volunteers
communication skills of volunteers
preferences of volunteers
preferences of members
preferences of not-yet-members
5. 7 Social Media Outlets???
Keep in mind
any communication is better
than none
we are staffed by volunteers
successful communities all across
the spectrum
6. 7 Social Media Outlets!!!
Social Media is FUN!
Somebody in your
community will be
energized by one or
more SM outlets
Give ‘em the car keys
& let ‘em run!
7. Want to know all you ever wanted to
know about who uses the internet?
Check out Pew Internet
http://www.pewinternet.org/
Websites
Ages
Demographics
Devices
Days of the week
Times of day
10. Step one: blog post
More than 140 characters
Graphics and photos
Who/what/when/where/why
All the info
Links to related material
Testimonials
Gush
Searchable
Findable
11. Here are some blog post examples
Summit announcement
http://notebook.stc.org/ca
lling-technicalcommunication-studentssubmit-a-summit-call-forproposals/
Headline
Who/what/when/where
Target
Links
12. Here are some blog post examples
SIG Event
http://www.stcidlsig.org/wp/ne
ws-and-events/upcomingwebinar-112013/
Headline
Who/what/when/where
Speaker info
Links
13. Here are some blog post examples
Society announcement
http://www.stc.org/mgam
Headline
Who/what/when
How it works
Snappy graphic
Links
14. Did you catch Roger’s webinar
about Websites & Email?
Roger’s slides are posted on slideshare
http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac
15. Tweet the blog post
140 characters
Link to blog post
Provocative statement
Tag @STC_org
Hashtag #STCorg #TechComm
Schedule lots and lots of tweets
Tweetdeck
Example:
Want to see some great #TechComm? @STC_org keeps a
library of member work samples. Find out more
http://notebook.stc.org/xxx #STCorg #TechComm
22. Did you catch Roger’s webinar
about Websites & Email?
Roger’s slides are posted on slideshare
http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac
23. Say cheese
Make a simple graphic
3 inch by 2 inch format
Faces and text
Any picture is better than no picture
Power point to png
24. Facebook
A short introductory
sentence or two
A link to the blog post within the
first few lines of text
A simple graphic that looks good in
a 3” x 2” format
Tag the graphic as much as possible
Most of the text after the link
35. Facebook again
Facebook posts can be scheduled.
Weekdays are usually best.
Mornings are usually best.
Experiment with your group.
36. Facebook interactions
Facebook has analytics by day and time of day
Insights or View Insights
See All Posts at bottom of Insights page
37. Questions
Do you have any of these forms of Social Media?
Do you have a Social Media guru for your group?
What’s your super power?
What’s your kryptonite?
38.
39. STC Online Communications Survey
2013
Take the survey! We want to hear from you!
https://docs.google.com/forms/d/1wsYFLGt_CHmz7d
msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
40. STC Online Communications Survey
2013
20 communities responded
so far
Northeast Ohio
Philadelphia Metro
AccessAbility SIG
Policies & Procedures SIG
Alberta
Sacramento Metro
Carolina
Silicon Valley
Chicago
Southeastern Michigan
Eastern Iowa
Southern Nevada
Europe
Southwestern Ontario
Instructional Design &
Technical Editing SIG
Learning SIG
Lone Star
New England
Twin Cities
Washington DC Baltimore
45. STC Online Communications Survey
2013
5 out of 20 communities tweet a special hashtag
#STCAlberta
#STC_IDL_SIG
#stcorg
#STCSVC
#stcwdc
46. STC Online Communications Survey
2013
10 out of 20 communities have a facebook page
https://www.facebook.com/stcaccess
https://www.facebook.com/pages/Carolina-
Communique/108976275800735
http://www.facebook.com/stcchicago
https://www.facebook.com/STCIDLSIG
https://www.facebook.com/stclonestar
https://www.facebook.com/STCNewEngland
https://www.facebook.com/#!/neostc
https://www.facebook.com/STCPMC
https://www.facebook.com/pages/Sacramento-Society-for-TechnicalCommunication-STC/187691487923704
https://www.facebook.com/pages/Southeastern-MichiganSTC/371618938876
https://www.facebook.com/STCWDCMB
47. STC Online Communications Survey
2013
1 out of 20 communities have a facebook group
https://www.facebook.com/groups/2405569345/
48. STC Online Communications Survey
2013
3 of 20 communities have a flickr photostream
http://www.flickr.com/photos/27782310@N05/
http://www.flickr.com/photos/stcchicago/
http://www.flickr.com/photos/stcwdc/
2 of 20 communities have a YouTube channel
http://www.youtube.com/user/stcchicago
http://www.youtube.com/user/STCSOC
49. STC Online Communications Survey
2013
1 out of 20 communities have a pinboard on Pinterest
http://pinterest.com/stcwdcmb/
1 out of 20 communities have a Meetup group
http://www.meetup.com/Society-for-Technical-
Communication-DC-Baltimore-Chapter/
0 of 20 communities have an Instagram account
51. STC Online Communications Survey
2013
Take the survey!
There’s still time.
We will share the results.
https://docs.google.com/forms/d/1wsYFLGt_CHmz7d
msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
55. Connect with me
Read the bio
http://wdcb.stcwdc.org/about-us/chapterbios/dill-bio/
Email
social_media@stcwdc.org
@viqui_dill https://twitter.com/viqui_dill
Linked In
http://www.linkedin.com/pub/viquidill/15/79/7a5
Facebook
https://www.facebook.com/viqui.dill
Notes de l'éditeur
This presentation is an update to the one Roger and I presented back in May at the Summit.
Update to social media since #STC13Instagram is hot and skews very young 150M users as of February 2013 Facebook and Instagram added #hashtagshttp://www.pewinternet.org/
How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members.
Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum.
This is an updated, added slide Lots of folks love this stuffIf you have a social media junky, put their powers to good use Don’t worry too much
This is an updated, added slide Pew has data up the wazooIf you want to know the percentage of disabled left-handed women of asian decent between the ages of 60 and 70 who use twitter on a Kindle device, this is the place to go
Keep in mind that any communication is better than none
This is an updated, added slide Insert poll here
Since it's going to take more than 140 characters to explain the who/what/why, I am going to suggest that we start with a good meaty blog post. You can map out all the info, provide links to existing material, give testimonials, and generally gush about the project in the blog post.
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Once the blog post is done, then we can compose a series of inviting tweets about it. I'd go ahead and do a lot of tweeting. Tweets can be scheduled to appear in the feed on different days, at different times of day. Something like these:Did you know STC keeps a library of member work samples? Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC needs member work samples! Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommWant to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC members, share your work with the next generation of #TechComm! Find out more athttp://notebook.stc.org/xxx #STCorg #TechComm
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Choose the best tweet to post in the STC linked in group. Ask community leaders to post also and we'll help spread the word community to community.
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Take the Linked In post and use it in your next emailed newsletter. Email was the #1 most preferred method of getting STC news, according to a recent survey. You can usually just reuse the Linked In post word for word.
Last of all, consider making a simple graphic for the Facebookpost. Facebook’sedgerank loves graphics. Facebook users love graphics.
The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
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The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
This is an updated, added slide Demo the insights interface
This is an updated, added slide Insert poll here
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Keep in mind that any communication is better than none
Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dillhttps://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.