STC DC Baltimore Social Media Survey 2011
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This presentation will review the survey, its results, and let you know just how much we love our face-to-face meetings and our shiny Intercom magazine. At last year’s STC Summit, the buzz about Social Media was hot. As a result, our Washington DC/Metro Baltimore Chapter created the position of Social Media Manager and began to tweet, post, link, and upload our news and announcements. When we got little or no response to all this flurry and effort, we were left scratching our heads and asking “What do the members really want?” So somebody had the bright idea of asking them. We took a Social Media Survey. We asked the Chapter membership to rate and prioritize all 13 of our Social Media channels and tell us what they like. The results will surprise you and encourage you to gradually introduce your chapter members to the newer, sexier forms of Social Media while still holding on to old and proven methods of communication.
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STC DC Baltimore Social Media Survey 2011
- 1. Do You Want That Tweeted, Posted, or eMailed? The 2011 Social Media Survey Washington DC / Metropolitan Baltimore Area Chapter Viqui Dill
- 2. STC WDC/MB Chapter Social Media Survey 2011 • Why take a survey? • When did it run? • Who was invited? Who spoke up? • What did we say?
- 3. Why take a survey? • Buzz at the 2011 Summit • mySTC launched 13 Social Media channels • New position on STCWDC/MB Council A chance to communicate through SM, but where?
- 4. When did it run? • Survey for specific timeframe September 15th – October 2nd 2011
- 5. Who was invited? • STC WDC / MB members by email • Posted on – Facebook group – Linked In group – Twitter #STCWDC – JMU Student Chapter Facebook group – MySTC group – Chapter website/blog
- 6. Who spoke up? • 40 people • Mostly women • Mostly older • Mostly members
- 7. Who spoke up? • 40 people • Mostly women • Mostly older • Mostly members
- 8. Who spoke up? • 40 people • Mostly women • Mostly older • Mostly members
- 9. What did we say? • We like email • We like face-to-face • We like Facebook • We like the Intercom magazine • Job postings, webinar training are important to younger members • Some of us are overwhelmed by too much social media
- 10. Rating Scale from 0 to 5 • 5 = I use this most every day • 4 = I use this regularly • 3 = I use this rarely • 2 = I belong but do not use this • 1 = I do not belong • 0 = I didn't even know we had this
- 13. Other (non-STC) social media
- 14. Other (non-STC) social media
- 17. Site blocking
- 18. What time of day do you use these social media tools?
- 19. What kinds of tools
- 20. Let us know which of these benefits are useful to you
- 21. Let us know which of these benefits are useful to you
- 22. Selected comments • I find social media annoying and not very useful. • Now that I know those social media resources are there, I've joined them all so I can keep up. • Who has time to text and blog? Or just read all those text and blogs?
- 23. Selected comments • If I have to go to a site to see updates, I'm likely not to do it. I prefer getting notifications in email (e.g. from Linked In) and then I'll go follow up on discussions or changes of interest. • Live-and-die by email, committed to my Blackberry as I travel incessantly for work. • I'm do not have time at work or in my personal life to monitor 2+ different channels so I appreciate when I can get most of my info from one.
- 24. What did we say? • We like email • We like face-to-face • We like Facebook • We like the Intercom magazine • Job postings, webinar training are important to younger members • Some of us are overwhelmed by too much social media
- 25. Connect with me Viqui Dill STC Washington DC – Metro Baltimore Chapter Social Media Manager & At-Large Director social_media@stcwdc.org American Woodmark Corporation Sales & Marketing Technical Communicator VDill@Woodmark.com My other life wife and mom, bass player, worship leader, happiest when folks sing along with me viqui_dill@yahoo.com @viqui_dill twitter 540-303-0323 cell https://www.facebook.com/viqui.dill
Notes de l'éditeur
- Q1. Our Society for Technical Communication Washington DC and Metro Baltimore Chapter has many social media and internet offerings for members and non-members. Please tell us about your connection with each of these STC-related social media options. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
- Q1. Our Society for Technical Communication Washington DC and Metro Baltimore Chapter has many social media and internet offerings for members and non-members. Please tell us about your connection with each of these STC-related social media options. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
- Q2. There's a lot of social media happening all around us. We use it for connecting, for getting news, for keeping current, for building relationships, and for staying in touch. Tell us about your other (non-STC) social media life. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
- Q2. There's a lot of social media happening all around us. We use it for connecting, for getting news, for keeping current, for building relationships, and for staying in touch. Tell us about your other (non-STC) social media life. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
- Q3. Rate these forms of communication based on your personal preference. 5 = Love this! 4 = Like this 3 = I'm neutral 2 = Dislike this 1 = Loathe this 0 = N/A
- Q3. Rate these forms of communication based on your personal preference. 5 = Love this! 4 = Like this 3 = I'm neutral 2 = Dislike this 1 = Loathe this 0 = N/A
- Q4. Are any of these social media channels blocked where you work? Yes, this is blocked where I work No, I can access this where I work I don't know
- Q5. What time of day do you use these social media tools? (Choose all that apply to you) Email during business hours Facebook in the evening Linked In any time Twitter at night
- Q6. What kinds of tools (hardware, software, platforms, etc) do you use for social media? Laptops for all Handhelds for younger members Twitter aggregators not big in our chapter 5 =I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I never use this 1 = I don't even know what this is
- Q7. STC offers a variety of resources to members and non-members. Let us know which of these benefits are useful to you. 5 = I love this and would love more! 4 = I value this benefit and participate from time to time 3 = I'm neutral 2 = I participate rarely 1 = I do not participate ever 0 = N/A
- Q7. STC offers a variety of resources to members and non-members. Let us know which of these benefits are useful to you. 5 = I love this and would love more! 4 = I value this benefit and participate from time to time 3 = I'm neutral 2 = I participate rarely 1 = I do not participate ever 0 = N/A