2. Regarding the 2 documents, «Traveller’s
road » & « how online reseaches affects
hotel booking », travellers use 4 distincts
ways to book a hotel…

3. Le Mathurin Hotel - Paris

4. Napoleon hotel - Paris

5. Accorhotels webiste

6. Intercontinental website

10. Hotel Plaza Athénée - Paris

11. Crillon Hotel - Paris

12. Smartphone application:
Example of iphone hotel application
with Holiday Inn, special deal…

15. Pros Cons
Direct website -Directly access to the website & its
services
-no comparison between different
hotels & prices
- unique design & style: first impression -Have to know this hotel to find it
(attract people) - not always the first link which
appears on google
Brand portal - Access to all hotels whose belongs to
the chain
-Standard design: not relief of the
country where settle down…
- Advantages regarding loyalty -
Online travel -Comparison between different prices &
hotels at the selected location
-Not full description of services &
amenities whose belongs to hotels.
agencies - ranked by guests not professionals -not official website: prices
-Inter connection between hotels & appeared is the standard one –
travellers never the real price.
-High level of competition: attractive
prices
-Can book hotels & trip planes…
Social network -A lot of people are presents on social
network (connection)
-Not easy to book: sometimes not
direct portal to the reservation.
- lastest news from the hotel
-Communication between hotels &
global community
Trendy platforms -Get information everywhere
- easy to make reservation
-Not everyone has a smartphone
-Easy way to find hotels & localization

16.  Regarding my own customs, each time I travel
I like looking at the comments about a hotel
from an oldest guests. That’s an important
point in my researches.
 Then I like making a comparison between
different hotels and have the choice between
distinct establishment.
 Finally I like having a overview of hotels present
in the selected location.
 Easy to make hotel rservation but also to book
trip plane, restaurant…
That’s why in my point of view I prefer using online
travel agencies