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Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611

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SOCIAL MEDIA & ENGAGEMENT: STRATEGIES AND CASE STUDIES 101 October 26, 2011
 
[object Object],[object Object],[object Object],[object Object],[object Object],Rebecca Devine, Principal Maven Communications
Is CRE Social?
What are the benefits of Social Media for CRE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can CRE use Social Media? Executive Positioning:   Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing:  Promote specific properties, promotions and discounts; create an online identity for your brand. Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through private communities Market Research:  "Listen" and gain insight into trends , public opinion & opportunities Customer Service:  Answer questions, solve problems, take the conversation offline
CRE Social Media Tools ,[object Object],[object Object],[object Object],  Video marketing, event marketing, fundraising opportunities, product demonstrations Thought Leadership and expert positioning, connect with customers, generate media interest Location based marketing, deals and promotions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Developing your strategy Phase I
[object Object],[object Object],[object Object],[object Object],[object Object],Developing your strategy Phase II
ROI: Sales and Beyond ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tips for Social Media Success

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Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611

  • 1. SOCIAL MEDIA & ENGAGEMENT: STRATEGIES AND CASE STUDIES 101 October 26, 2011
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  • 6. How can CRE use Social Media? Executive Positioning:   Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing:  Promote specific properties, promotions and discounts; create an online identity for your brand. Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through private communities Market Research:  "Listen" and gain insight into trends , public opinion & opportunities Customer Service:  Answer questions, solve problems, take the conversation offline
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