1. What You Really Need to Know About Social
Media in Canada
~~~
Today vs. Tomorrow
May 27, 2010
Krista Napier
Senior Analyst, IDC
Canadian Emerging Technology

2. Social Media Today…
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3. …has an image problem
noise
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4. L Canadian Business
Perceptions
“What comes to mind when you think of social media?”
Source: IDC Canada, 2009.

5. But What Does It All Mean?
84% Have No Idea
Social
Networking
Analytics
Adoption
Mainstream
Markets
The
Chasm
Late
Market
Early Markets
Innovators Early Adopters Early Majority Late Majority Laggards
2.5% 13.5% 34% 34% 16%
Source: IDC Canada, 2010 All Rights Reserved
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6. Why Bother…Unless You Measure
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7. Security:
Do you have a social media policy?
60
50
40
Yes
30 In Development
No plans
20
Don't know
10
0
2009 2010
Source: 2001, iUniverse,
© IDC Canada, 2010 Inc. All Rights Reserved

8. Social Media Tomorrow
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9. Tools are great…
Dell has sold $6.5M in additional product through Twitter
campaigns alone
…but think beyond the tools:
Social Media + CRM = SCRM
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10. Devices as Enablers: iPad
Source: 2001, iUniverse,
© IDC Canada, 2010 Inc. All Rights Reserved

11. Tweetdeck
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12. Social Media:
Not Just For Sales/Marketing Anymore
"
# Communication
with
' #
stakeholders
& # #
'($
$ # %
Intelligence
" ! #
!
Sales/Product
!
© 2001, iUniverse, Inc. All Rights Reserved of the following activities is your company undertaking in the social media space?
Source: IDC Canada, 2010, Q: Which

13. Digital Economy Consultation
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14. Questions
Krista Napier
knapier@idccanada.com
Twitter: KristaNapier
Blog: http://kristanapier.blogspot.com
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