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Selecting The Right Keywords For An SEO Campaign
Selecting the wrong keywords for your site then starting an SEO campaign to target those
keywords causes wasted time, effort and cash.
In the crudest example I can illustrate the trouble.
Say you are website that sells bespoke handmade chess pieces and sets. If you decide to
target the keyword "dogs" you are making an evident blunder. You will certainly get great
deals of individuals reaching your website trying to find information on dogs. Those
individuals are not trying to find chess pieces and will certainly most likely leave your website
quickly.
So spending time, effort and cash into the keyword "dogs" is a waste because you make no
sales and therefore no return on your investment.
This type of blunder is effortless to avoid, in fact its simply good sense not to target "dogs"
when you are a chess set maker.
But sometimes understanding which keyword from a group is finest is not so black and white.
For the chessmakers website, which is the best keyword out of "chess", "chess piece makers
insight" and "chess piece makers"?
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The key is to put yourself in the searchers shoes and think of what it is they are looking for.
* "chess", this covers a broad range of "search desires". The searcher could be somebody
who wishes to discover about the game and ways to play. They might just be trying to find
chess related images for an essay, discussion or report. Possibly they are looking for chess
updates.

2. Would they purchase from a chess makers website though? A few of them will be interested
in getting a chess set, however it's not what they are searching for at this time.
* "chess piece makers recommendations", this search is much more certain and you can
inform who the searcher is. Your searcher is likely to be a chess piece maker. They will
certainly be searching for ways to improve their crafting strategies.
Would they buy from a chess makers website though? Unless they want to acquire examples
to follow, it's extremely unlikely they'll want to purchase from you. They are seeking insight
and that's it, they are not actually your target audience either. So I would not consider this a
good keyword to target for SEO or AdWords.
* "chess piece makers", this search is specific and it's most definitely somebody who's trying
to find chess piece makers. They are your target audience and are most likely to buy. Being
in first spot for this keyword would be good because people are seeking what you offer and
are not going to leave the circumstances they arrive.
From all these "chess piece makers" is the very best to place for.
However sometimes it's even more tough. Exactly what's greatest out of "chess piece
makers", "tailor made chess sets", "custom chess sets" or "chess piece producers".
In this case, all keywords match the searcher's need. But which one do you invest all your
cash, effort and time in?
Fairly frequently we suggest setting up a test AdWords campaign. This way you can promote
on all your keywords for a temporary time period and measure the outcomes, the keyword
that makes the most sales is the one to concentrate SEO efforts on?